Case studies – Content

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Ambuja cement website

Client

Ambuja Cement, part of the global conglomerate LafargeHolcim, is among the leading cement companies in India, with a well-known and well-respected brand.

Brief

Ambuja Cement asked us to design and develop a world-class website that would show off its wide range of products, services, CSR initiatives, etc, and also serve as the go-to place for investors and other stakeholders for key information about the company’s activities.

Outcome

We developed a website with a highly appealing look and design that highlighted the company’s reach and portfolio. The website content reflects the brand’s core values and its status in the Indian cement industry. Responsive, device-friendly, search engine-friendly, the new website has helped the company improve its engagement with customers, investors and other audiences.

Looking for a business-friendly website that is also appealing and interactive? Please get in touch with us at enquiries@ticworks.com

Tata Review Digital magazine

Client

The $100 billion Tata group is one of India’s biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.

Brief

Tata Review is the Tata group's award-winning thought leadership magazine that goes out every quarter to influencers and key stakeholders. We were asked to create a new digital version that would offer readers a high end user engagement through unique content and design experiences.

Outcome

Tata Review Digital offers up each article through a unique UX interface that is designed to present text, image and video content in highly interactive formats. The magazine is responsive and accessible on a variety of devices and browsers. The use of colours, fonts, design elements and intuitive navigation makes the magazine a pleasure to browse and read. It is social media friendly and each article content can be shared separately. This has resulted in a significant increase in readership and wider reach and better visibility for the magazine. Information about Tata success stories get regularly picked up by the media.

If you are looking for a well-designed digital magazine to improve audience engagement, please get in touch at enquiries@ticworks.com

Godrej Vikhroli Cucina blog

Client

The Godrej Group is among India’s leading and most trusted brands. With revenues of over USD 4.1 billion and touching 1.1 billion consumers globally, the Group spans businesses that include consumer goods, security solutions, appliances, real estate and agriculture, among others.

Brief

Godrej wanted to create an online platform that would bring together all its brands in the food category. This platform was to be a space where food brands, chefs, bloggers, influencers and food lovers could come together and collaborate for ideas. We suggested developing an exciting new food blog.

Outcome

We designed and developed VikhroliCucina.com, a food blog that features new perspectives on food, cuisines, kitchen hacks, and India’s leading chefs and food bloggers. We have been managing the blog for three years and we keep it appealing with seasonal recipes, food trends and coverage of food events.

Are you thinking of a blog? Get in touch with us at enquiries@ticworks.com

Tata Sphere digital magazine

Client

The $100 billion Tata group is one of India’s biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.

Brief

The Tata group wanted us to create a digital magazine that would show off the exemplary achievements of Tata people, and make heroes of them. The magazine had to engage employees around the world.

Outcome

We created an award-winning magazine that is easy-to-navigate, reader-friendly and can be read across any browser or device. Tata Sphere provides an exciting user experience with built-in photo and video galleries. It is social-media friendly with share functionality. Tata Sphere has won the IABC Gold Quill Merit Award in 2016 and 2017, and also brought about a significant increase in the magazine’s readership.

If you are interested in a digital magazine that can deliver a ‘wow’ experience for your employees or customers, please contact us at enquiries@ticworks.com

Cipla blog

Client

One of the most respected pharmaceutical companies in India, Cipla is present in 100 countries across the globe and offers over 150 world-class pharma products.

Brief

Cipla asked us to develop an impactful blog that would serve as the corporate voice of the company. The mandate involved developing a ‘wow’ design, intuitive and friendly UX/UI, and focused, shareable content. The blog design had to reflect Cipla’s legacy and be mobile-first and social media-friendly. The content had to reach out to a variety of stakeholders such as government, media, investors, industry influencers, doctors and consumers.

Outcome

We developed a contemporary, uniquely-Cipla design that is highly visual and easy to navigate. We created categories to classify the blogs and thus deliver the right messaging to appeal to different audiences. We wrote blogs on behalf of Cipla leaders to help establish their voice online and build their personal brand. To make the content more social media friendly, we developed infographic-based blogs and videos. We also integrated a live Twitter feed into the blog, thus creating a single platform for Cipla’s corporate and social voice.

If you would like us to develop a high-performing blog for you, please send us a mail at enquiries@ticworks.com right away!

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