Tata Motors is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Its marque can be found on and off-road in over 175 countries around the globe. The Tata Motors family includes Jaguar Land Rover and Tata Daewoo.
Tata Motors asked us to enhance the 2016 annual report with 40 pages of content that would highlight the company’s achievements. Apart from original content, we had to ideate a theme for the annual report and create an eye-catching design.
The theme for the future-facing company was ‘Towards Tomorrow’. We created a unique look-and-feel using selected colours and design elements. We wrote original content on topics such as Year Gone By, Innovation, Sustainability, Corporate Social Responsibility, Design Language, Connected Vehicles, etc. Images made each layout look attractive and important facts and figures were highlighted for easy readability. The report was appreciated by the client and the investor community.
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The $100 billion Tata group is one of India’s biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.
What does it take to showcase a global corporate brand? A unique blend of story-telling and corporate messaging. That’s the brief for Tata Review, an award-winning magazine that is shared with decision makers and influencers from the business, government, media and investor worlds.
Every quarter, we ideate, plan, write, design and produce a 100+ page magazine with original content from around the world. A full-fledged magazine, Review has articles, interviews with senior leaders, infographics, photo galleries, columns by experts, etc. We have used technology to elevate the magazine from a pure print experience into an interactive medium – readers can view and play associated videos on their smartphones by scanning embedded codes through our Tata Review app.
Tata Review content is of an extremely high quality – it is shared on social media via official Tata handles and it is hosted on Tata’s global websites and the group intranet. The content is often picked up by media as a source of accurate information about Tata.
All companies have unique stories to tell. If you are looking for a partner to help you tell those stories, please do write to us at firstname.lastname@example.org