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Incorrect grammar, poor spelling, bad usage
— all these create a credibility gap. They create
a bad impression about the company and its products.
The writing on a website or in off-line
publications must make readers want to read on, to get
your message, and to believe your statements. We ensure
that is precisely what they do — by investing talent,
time and effort in developing written content for our
clients that compares with the best in the world.
We do this by:
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Always keeping the reader
(potential customer, employee or investor) in mind.
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Keeping it simple, with
appropriate words, crisp sentences, short paragraphs,
concise writing.
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Avoiding superlatives
and jargon. |
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Being meticulous. |
Besides the content we develop for corporate
websites, we also provide editorial services to clients
for a variety of off-line material: newsletters, brochures,
case studies, manuals, documentation, white papers, etc.
Besides corporate websites and intranets,
we provide our editorial services to high-quality publications
such as Tata Review, the Tata group's top management journal.
We have created many other newsletters, manuals, training
calendars, brochures and other material for the Tata,
Aditya Birla and other major business groups and for other
organisations in North America and East Asia.
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