The importance of being right
For more than a decade now, the TIC editorial team has worked on content that has been read by millions of readers the world over. Our work has been published on some of India’s top corporate websites — tata.com, adityabirla.com, essar.com, etc.
Our content has been used to inform, persuade, entertain and engage a vastly diverse range of audiences across several media — web, social networks, multimedia, e-newsletters, house magazines, books, films, journals, brochures, etc.
We have evolved content planning, writing, editing and proofing processes and best practices that are helping us to crunch timelines and achieve ever higher standards in our quest for excellence in all we do.
Planning: Every project we undertake begins with clarifying concepts and devising the right strategy to achieve the client’s objectives. Our expertise in all areas of content creation enables us to provide valuable guidance and support in planning content for your target audience, generating innovative ideas, encouraging social media interactivity, and creating storyboards for ads and corporate films.
Writing: We start the content creation process by conducting background research, preparing briefs and questionnaires if required, and then tailoring our writing to to suit the needs of different media and different audiences.
Editing: We pride ourselves on the high quality of our editing. We check and recheck facts and figures, grammar and punctuation; rewrite copy to make it reader-friendly; proof-read it several times; and generally polish every piece to perfection.