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Design approach |
We ensure that our clients get the most of our understanding of design by:
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Tailoring design to serve a purpose |
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Making readability a key issue |
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Being innovative with colours and contrast |
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Using photographs, graphics, animation and typography to embellish, rather than subdue, content |
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Design and production
Creative command
At The Information Company we use our comprehensive design expertise to deliver solutions that are aesthetically pleasing as well as functional. We help clients enhance the content with our design.
Design
Whether it is designing a new publication or redesigning an existing one, our creative team puts in the best to carve and establish a unique personality which meets the objectives of the client. We ensure we use font families that match the character and style of the publication.
Layout
All layouts at TIC are attended to with a lot of care. We use photographs creatively, source appropriate stock images and create illustrations where necessary to ensure the design complements the content.
Prepress
Preparing a publication for printing is important. Our pre-press artists take care of every little and big issues ensuring all elements on the page are where they should be, there is standardisation and that the images are sharp and perfect. In short, the pages have the balance of content and graphics the way it should be.
Quality assurance
Excellence is at the core of what we do. Though checks and balances are in place for every step of the production process, we do a final check for both content and design before sending the files for printing. |
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