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Our values |
| Excellence is at the core of everything we do at TIC. To meet the objectives of our clients, we follow global best practices in creating content, usability design and readability for all our products |
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Editorial approach
The write approach
The writing in publications (as on websites) must make readers want to read on, to get your message, and to believe your statements. We ensure that is precisely what they do — by investing talent, time and effort in developing written content for our clients that compares with the best in the world.
Editorial planning
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 Write articles: based on meetings with people and
visits to the necessary places, we can write articles,
white papers or case studies from scratch.
Conduct interviews: Meet people and write the
interviews; we also do interviews over email and
telephone to write interviews.
Rewrite or edit existing copy: Rewrite copy to meet your
communication needs and in a style to suit your target audience.
Proof copy: Run through the copy to correct grammar and spellings and make style changes. |
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Editorial process
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Based on discussions with you, we plan the magazine. We draw up an editorial calendar, plan a content strategy, decide on a writing style and tone, and work on a schedule. We also write briefs and questionnaires for
different articles. |
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Editorial approach
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Always keeping the reader (potential customer, employee or investor) in mind. |
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Keeping it simple, with appropriate words, crisp sentences, short paragraphs, concise writing. |
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Avoiding superlatives and jargon. |
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Being meticulous. |
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