Case studies – Content

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Sterling and Wilson Content

Project: Internal and external communication partners

Client brief

Strategise and execute internal and external communication campaigns. Internal communication to focus on employee engagement and bringing together employees working in silos across businesses and geographies. External communication to span from creating social media content to writing blogs and thought leadership articles to designing collateral such as brochures, standees and stall designs.

Challenge

Sterling and Wilson is a rapidly-growing group with several businesses across the globe. While the employee base is large, each team worked in silos with little knowledge about the functioning of other verticals. We had to bridge this gap through our communication strategies and create employee engagement to build a sense of unity and belonging among them.

Approach

We made the communication visual and simple for maximum impact. Our content writers and designers studied the nature and communication requirement of each business vertical closely to deliver solutions that fit them best.

Results

Employee engagement on the internal communication front has witnessed a steady rise since we began our partnership. Moreover, employees have now started commenting on social media platforms leading to an increase in engagement rates.

Do you want to showcase your company’s success stories? We would love to partner you to generate original content that meets your business needs. Please contact us at enquiry@ticworks.com

Godrej Group Content

Client

The Godrej Group is among India’s leading and most trusted brands. With revenues of over USD 4.1 billion and touching 1.1 billion consumers globally, the Group spans businesses that include consumer goods, security solutions, appliances, real estate and agriculture, among others.

Brief

Godrej businesses are pushing the envelope in the arenas of customer engagement, innovation and sustainability. We were asked to create new content that would help tell these success stories in the media. The content requirement was text and visual formats, including authored articles by senior leaders, for use in its PR and social media campaigns.

Outcome

The Godrej brand content engagement has been on since 2014. We work with the client for ideation and planning. We develop original content based on research and interviews with senior business leaders. The content created is designed to be media-friendly. It includes thought leadership articles, written on behalf of senior leaders. It also includes feature stories, event reports, interviews, case studies, infographics, etc, that are published on several media platforms.

Do you want to showcase your company’s success stories? We would love to partner you to generate original content that meets your business needs. Please contact us at enquiry@ticworks.com

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