Case studies – Digital magazine

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Sterlite Power The Grid, a digital magazine

Brief

Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the power transmission industry.

Challenge

Our target audience were the technical experts in the power transmission industry. We had to create targeted content that catered to this niche audience which included investors, partners, employees, media and the government. More importantly, this digital asset also had to establish Sterlite Power’s position as thought and industry leader.

Approach

We created The Grid (https://thegrid.sterlitepower.com/), a quarterly digital magazine in a contemporary, easy to navigate platform. The content design was aligned to the objectives showcasing the latest innovation breakthroughs at Sterlite Power along with thought leadership articles and industry insights penned by the leadership team.

Results

The first issue was a phenomenal success. It was distributed as a newsletter to all the stakeholders, internal and external, and had a high Open Rate. Both the design and content quality were highly appreciated by the community.

If you are looking for a well-designed digital magazine to improve audience engagement, please get in touch at enquiry@ticworks.com

Tata Review Digital magazine

Client

The $100 billion Tata group is one of India’s biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.

Brief

Tata Review is the Tata group's award-winning thought leadership magazine that goes out every quarter to influencers and key stakeholders. We were asked to create a new digital version that would offer readers a high end user engagement through unique content and design experiences.

Outcome

Tata Review Digital offers up each article through a unique UX interface that is designed to present text, image and video content in highly interactive formats. The magazine is responsive and accessible on a variety of devices and browsers. The use of colours, fonts, design elements and intuitive navigation makes the magazine a pleasure to browse and read. It is social media friendly and each article content can be shared separately. This has resulted in a significant increase in readership and wider reach and better visibility for the magazine. Information about Tata success stories get regularly picked up by the media.

If you are looking for a well-designed digital magazine to improve audience engagement, please get in touch at enquiry@ticworks.com

Tata Sphere digital magazine

Client

The $100 billion Tata group is one of India’s biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.

Brief

The Tata group wanted us to create a digital magazine that would show off the exemplary achievements of Tata people, and make heroes of them. The magazine had to engage employees around the world.

Outcome

We created an award-winning magazine that is easy-to-navigate, reader-friendly and can be read across any browser or device. Tata Sphere provides an exciting user experience with built-in photo and video galleries. It is social-media friendly with share functionality. Tata Sphere has won the IABC Gold Quill Merit Award in 2016 and 2017, and also brought about a significant increase in the magazine’s readership.

If you are interested in a digital magazine that can deliver a ‘wow’ experience for your employees or customers, please contact us at enquiry@ticworks.com

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