The Aditya Birla Group (ABG) is a USD 41 billion corporation with over 120,000 employees and operations spanning 36 countries. The Group is in the league of Fortune 500 companies, with a diversified portfolio that ranges from metals and cement, to fashion and telecom.
ABG engaged us to create a video that would show what employees in Thailand and Indonesia appreciate about the Group’s employee value proposition. The video had to be appealing, entertaining and exciting in order to demonstrate why the Group is a great place to work.
The theme for the campaign was Happytobe@ABG. With a unique ABG song running through it, the Thailand video showcased a happy and contented workforce high on energy and motivation. The Indonesian video leveraged the election phase in the country to showcase different aspects of working at ABG that employees were happy to vote for. With great music, stunning colours and focused messaging, the videos were well received by employees and worked very well to reinforce ABG’s image as an employer of choice.
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