Case studies – Videos

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Mahindra POSH video

Client brief

Create a video series to spread awareness about Mahindra group’s zero tolerance towards sexual harassment. policy. The Prevention Of Sexual Harassment (POSH) series should create awareness, sensitise employees about what constitutes sexual harassment at work and encourage them to speak up.

Challenge

Auditions for casting was the first challenge. The shoot location was another challenge given that the videos had to be shot in their office during working hours. We had to ensure that the shoot didn’t disturb the daily operations while maintaining the production quality of the videos.

Approach

We planned the shoot well in advance and completed the audition for actors two weeks before the actual shoot. We also shortlisted three well-lit rooms for the shoot as we had to complete the shoot in daylight and in between a busy working day to optimise production cost and time.

Results

Our tight scripts coupled with the fine acting from actors helped us in creating videos that sensitised the employees about acceptable workplace behaviour and drove the point home. The videos were widely appreciated across the organisation.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Asian paints sustainability video

Client

India’s largest and Asia’s third largest paints corporation, Asian Paints manufactures a wide range of paints for decorative and industrial use. With a turnover of Rs. 193.50 billion, the company operates in 15 countries with 26 manufacturing facilities across the globe and serves customers in over 60 countries.

Brief

Showcase Asian Paints’ efforts in recycling plastic through an extensive video

Recycling plastic waste is an integral part of Asian Paints’ CSR efforts. Through a ‘Take Back Initiative,’ the company ensures that plastic used for packaging and storage of paint is recycled and brought back into the process. They also closely work with rag pickers and waste collectors who form an important part of the initiative. The process is multi-layered and long drawn and had to be showcased in a detailed but crisp video. Furthermore, the client also wanted 6 one-minute videos to be cut from the main video.

The Challenge:

One of the biggest challenges of the project was the duration of the video and the scripting. The ‘Take Back Initiative’ is an extensive process with multiple stakeholders and is in line with government rules and regulations. Condensing all this information in one 4-minute video and create 6 small videos from the same file was a big task at hand.

Our Strategy:

The video was targeted at investors and customers of Asian Paints and was presented to the senior management at their annual meet. The video was well received and our work was highly appreciated.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Aditya Birla Group video

Client

The Aditya Birla Group (ABG) is a USD 41 billion corporation with over 120,000 employees and operations spanning 36 countries. The Group is in the league of Fortune 500 companies, with a diversified portfolio that ranges from metals and cement, to fashion and telecom.

Brief

ABG engaged us to create a video that would show what employees in Thailand and Indonesia appreciate about the Group’s employee value proposition. The video had to be appealing, entertaining and exciting in order to demonstrate why the Group is a great place to work.

Outcome

The theme for the campaign was Happytobe@ABG. With a unique ABG song running through it, the Thailand video showcased a happy and contented workforce high on energy and motivation. The Indonesian video leveraged the election phase in the country to showcase different aspects of working at ABG that employees were happy to vote for. With great music, stunning colours and focused messaging, the videos were well received by employees and worked very well to reinforce ABG’s image as an employer of choice.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

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