Case studies – Videos

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Coromandel E-learning Video

Project: E-learning videos for sales teams

Brief

Create a series of e-learning modules to train the sales team and enhance their knowledge about Coromandel’s key products and best agricultural practices. The videos had to be fun, engaging and help the team learn and retain information.

Execution

Challenge

Simplifying, de-jargonising and keeping viewers hooked

The challenge was to create a visually appealing and interactive e-learning course from content that had a lot of technical data. Simplifying the content and de-jargonising the concepts for those new to the business was the ask.

The content had to be engaging to sustain the user’s interest till the end and break the monotony that comes with traditional e-learning modules.

The videos also had to subtly establish the brand and help create quick recall of certain elements to improve the learning experience and meet a certain standard.

We had to produce e-learning content at a rapid pace, with no compromise on quality or consistency!

Approach

The team at first thoroughly studied and researched the concepts to create content that was easy to understand and retain.

To meet the tight delivery deadline, we maintained production efficiency. We put together a comprehensive process: created a detailed screenplay in a storyboard format with customised visual references for the client to get the complete understanding of our concept. This helped the client to take quick decisions and make iterations where necessary.

We developed a humanised central character, by reusing their already well-established mascot, to connect, standardise, establish brand recall and add excitement to e-learning. We created interesting illustrations and animations tailormade to the content. Voice-over and text-on-screen were included to improve content retention and minimise fatigue.

Interesting interactive learning elements such as acronyms, quizzes and gamification were used to keep the users engaged and facilitate learning. The modules were ‘programmed’ to deliver instant feedback to questions.

Results

Our humanised mascot not only helped in delivering content but also became a branding asset for the company. The interactive quizzes and gamification kept the users engaged.

This e-learning module was a part of the internal communication for which the company won an industry award.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Aditya Birla Group EXPLAINER VIDEO

Project: Explainer video for an SOS app for employees.

Brief

Through a video, showcase and inform employees about the Code Red app that the Aditya Birla Group created to keep employees safe in case of emergencies and untoward situations, irrespective of their location.

Execution

Challenge

While the video was straight-forward, the timeline was very tight.

Approach

An explainer video with illustrations was created to showcase the app. We recorded the navigation to show users how easy it was to use the app, and to encourage them to avail of the service during emergencies. The video was deliberately kept short with a tight script to cater to the shrinking attention span of users. The script was written in both English and Hindi to encourage employees in non-metro areas to use the app.

Results

The video was ready in time for the launch of the app and gave employees the required understanding about the app. It helped to inform all employees about the service offered by the Group, and both the video and app received a very positive response.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Mahindra POSH video

Client brief

Create a video series to spread awareness about Mahindra group’s zero tolerance towards sexual harassment. policy. The Prevention Of Sexual Harassment (POSH) series should create awareness, sensitise employees about what constitutes sexual harassment at work and encourage them to speak up.

Challenge

Auditions for casting was the first challenge. The shoot location was another challenge given that the videos had to be shot in their office during working hours. We had to ensure that the shoot didn’t disturb the daily operations while maintaining the production quality of the videos.

Approach

We planned the shoot well in advance and completed the audition for actors two weeks before the actual shoot. We also shortlisted three well-lit rooms for the shoot as we had to complete the shoot in daylight and in between a busy working day to optimise production cost and time.

Results

Our tight scripts coupled with the fine acting from actors helped us in creating videos that sensitised the employees about acceptable workplace behaviour and drove the point home. The videos were widely appreciated across the organisation.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Asian paints sustainability video

Client

India’s largest and Asia’s third largest paints corporation, Asian Paints manufactures a wide range of paints for decorative and industrial use. With a turnover of Rs. 193.50 billion, the company operates in 15 countries with 26 manufacturing facilities across the globe and serves customers in over 60 countries.

Brief

Showcase Asian Paints’ efforts in recycling plastic through an extensive video

Recycling plastic waste is an integral part of Asian Paints’ CSR efforts. Through a ‘Take Back Initiative,’ the company ensures that plastic used for packaging and storage of paint is recycled and brought back into the process. They also closely work with rag pickers and waste collectors who form an important part of the initiative. The process is multi-layered and long drawn and had to be showcased in a detailed but crisp video. Furthermore, the client also wanted 6 one-minute videos to be cut from the main video.

The Challenge:

One of the biggest challenges of the project was the duration of the video and the scripting. The ‘Take Back Initiative’ is an extensive process with multiple stakeholders and is in line with government rules and regulations. Condensing all this information in one 4-minute video and create 6 small videos from the same file was a big task at hand.

Our Strategy:

The video was targeted at investors and customers of Asian Paints and was presented to the senior management at their annual meet. The video was well received and our work was highly appreciated.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

Aditya Birla Group video

Client

The Aditya Birla Group (ABG) is a USD 41 billion corporation with over 120,000 employees and operations spanning 36 countries. The Group is in the league of Fortune 500 companies, with a diversified portfolio that ranges from metals and cement, to fashion and telecom.

Brief

ABG engaged us to create a video that would show what employees in Thailand and Indonesia appreciate about the Group’s employee value proposition. The video had to be appealing, entertaining and exciting in order to demonstrate why the Group is a great place to work.

Outcome

The theme for the campaign was Happytobe@ABG. With a unique ABG song running through it, the Thailand video showcased a happy and contented workforce high on energy and motivation. The Indonesian video leveraged the election phase in the country to showcase different aspects of working at ABG that employees were happy to vote for. With great music, stunning colours and focused messaging, the videos were well received by employees and worked very well to reinforce ABG’s image as an employer of choice.

If you are looking to create videos that tell your business story in an appealing manner, please contact us at enquiry@ticworks.com

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