Aditya Birla Group EXPLAINER VIDEO

Project: Explainer video for an SOS app for employees.


Through a video, showcase and inform employees about the Code Red app that the Aditya Birla Group created to keep employees safe in case of emergencies and untoward situations, irrespective of their location.



While the video was straight-forward, the timeline was very tight.


An explainer video with illustrations was created to showcase the app. We recorded the navigation to show users how easy it was to use the app, and to encourage them to avail of the service during emergencies. The video was deliberately kept short with a tight script to cater to the shrinking attention span of users. The script was written in both English and Hindi to encourage employees in non-metro areas to use the app.


The video was ready in time for the launch of the app and gave employees the required understanding about the app. It helped to inform all employees about the service offered by the Group, and both the video and app received a very positive response.

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