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Made in India vs. Made in China? A
consumer’s purchase dilemma
By Mehernosh Pithawalla, Head-Marketing, Sales and Innovation, Godrej
Security Solutions
What’s in an origin tag? More than what you would think, says Mehernosh Pithawalla,
head-marketing, sales and innovation, Godrej Security Solutions, as he explains just why
Made in India beats Made in China in the security solutions game.
Society is getting more tech-rich and consider which product features are
empowered, and yet we remain as important and required to suit your
vulnerable to crime as before. Today’s needs. A video door phone, for instance,
safety and security anxieties are tied up needs to have an indoor unit over and
not just with personal safety, but with above the facility of live streaming on
safety of our homes, workplaces, your mobile through Wi-Fi. This is
schools and campuses, public places because there may be people at home
and so on. Our need for security is that are not tech-savvy and may not
sharpest where it concerns our families. know how to use it over their mobile
Often children and older adults are phones. The security solution should be
vulnerable even at home. These a comprehensive one, i.e. one which
concerns are what drive us when we gives you a complete solution to your
consider installation of security security needs. You should be able to
solutions at our homes. know what’s going on in your homes
when you are not around. There are
Given that there are a plethora of Chinese products in the market that
products and solutions in the market, have a host of features, but they may
how then do we decide, especially when not necessarily have the feature that
the choice comes down to between an you may desire. Therefore, it’s
Indian-made product and an imported important to be fully aware of all
one, such as the Chinese products in the features before buying a security
market. When one looks at a few critical solution.
parameters that can be used to define
what makes for a good security Who’s installing it?
solution, the answer is clear that Indian Home security solutions need
brands outperform Chinese ones. installation and configuration. You may
be able to buy an unbranded video door
These are the factors that need to be phone, CCTV or a burglar alarm system
considered when you are buying home online or through a vendor. But it’s
security solutions. important to be aware that these are
not DIY products. The installation
Features aspect is highly important as bad
Most security systems come with a host workmanship leads to poor
of features, but it is important to performance.