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Since Prime Minister Narendra Modi The Mahindra Group, for example,
launched the mission in 2014, over follows a zero-waste philosophy.
42,000 wards across India have Through radical resource efficiency, it
achieved 100 percent door-to-door ensures waste is managed at every
waste collection, while more than 31 stage in the hierarchy. The Group has
lakh individual toilets and 1,15,786 also successfully implemented energy
community and public toilets have been self-reliance at the Mahindra World City
constructed. Over 164,000 metric tons in Chennai. Shuttle buses and street
of waste was composted in 2016 alone. lights at Mahindra World City are
The mission has also given fillip to powered by CNG which is produced at a
innovative practices in waste Bio-CNG plant. The Group is also
management such as waste-to-energy. piloting GSM-enabled, solar-powered
Six waste-to-energy plants have already garbage compaction bins. These not
been commissioned across the country. only signal for a pick up when they are
Current production, as per the Swachh full, but also optimise the route of the
Bharat Abhiyan statistics, is 88.4 MW. waste collection vehicle.
Some of the other innovative PepsiCo has collaborated with a non-
technologies include plasma profit Exnora Green Pammal to collect
gasification, biphasic biomethanation waste from door-to-door in five cities
and bio-stabilisation. and segregate the waste at source. As a
result, 80 per cent of the waste is
While the mission has tasted success
and provided the required impetus to recycled and only 20 percent goes to
find solutions for India’s solid waste the landfill. While ACC Cement
management woes, a lot still needs to successfully tied up with a non-profit to
be done. launch an award-winning waste
management and cleanliness drive for
Madukkarai city in Tamil Nadu, ONGC
Corporates collaborate to contribute has partnered with a local NGO to
implement an ongoing solid waste
The waste management challenge is too management programme in
big for the government alone to solve Rameswaram.
and its consequences are faced by the
communities. It is the need of the hour
for businesses to be involved and think A collaborative effort
about how they can collaborate and
contribute. On one hand, corporates Stree Mukti Sanghatana, a non-profit
implement various measures to reduce, organisation, has been running one
reuse and recycle waste at their such urban community waste
manufacturing plants. And on the other management project, which it
hand, they believe that waste implemented in 2016 with Godrej as a
management is related to various corporate collaborator. The project
dimensions of the overall environment involves recycling dry waste in 25
and needs greater engagement with the colleges in Mumbai, along with building
community. Thus, they adopt a public- composting pits. Stree Mukti
private partnership (PPP) approach to Sanghatana and Godrej have also been
handle solid waste management. One working with the college
effective way to promote the cause of administration to raise awareness
cleanliness is through the CSR among students and involve them in the
programmes. entire process. This initiative will help
