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the cusp of witnessing an amazing change individual levels, we will adapt, accept and
in the way we travel and commute. utilize the new era of mobility.

With its strong focus and alignment on
pursuing EVs, the government has also
provided a clear guideline to everyone in
the sector. In such a positive climate, both
internally and on the global high table, the
onus is now squarely on automotive
companies to push the envelope. Like we
saw at Davos recently, the world is
watching India and it’s time for Indian
companies to take up the mantle of
reshaping the future of personal and
commercial mobility. As the world’s largest
two-wheeler market and a top 5 four-
wheeler market, India is a key stakeholder
and will have to play a central role in
developing and implementing the new age
mobility solutions. From being a centre for
new product development and low cost
manufacturing, we need to emerge as the
hub of innovation in future mobility future.

I have always been a firm believer in the
transformative power of technology, and I
truly believe that all the mobility solutions
in the future will be driven by technology
and innovation. The challenge is not only to
go electric, but go truly eco-friendly,
making even existing operations as green
as possible - from ensuring our
manufacturing practices are eco-friendly,
to ensuring the products operate in the
greenest possible way. We, at Hero, have
already set an example here. One of our
manufacturing facilities in Rajasthan is
known as the ‘Garden Factory’ for the
number of eco-friendly measures it adopts.
It is possibly the only ‘LEED Platinum-
rated’ two-wheeler manufacturing plant in
the world.

I strongly feel the urgent need for a synergy
between the existing industrial set-ups and
new age technology start-ups to
meaningfully drive the future. There are
many new start-ups in India that are now
trying to match global tech giants in
developing and producing new solutions
that will drive the next phase of mobility. I
am confident that with efforts at the
government level, industry level and