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Jumping on the Corporate Learning
BRANDwagon
By Hemalakshmi Raju, Head - Learning & Development at Cipla
Global corporations are realising the connection between the people and the
importance of creating a recognisable brand organisation.
for their Learning and Development
portfolio. While branding is not new to the
Building a successful brand
learning domain, we are seeing a strategic
shift in the system; it is not just about Simon Sinek, in his Golden Circles theory,
branding independent interventions, but speaks about asking the right questions to
that of the overall agenda. run a successful business. In the learning and
development scenario, this concept can be
To start with, it is important to understand used to articulate the brand. Responses to
and articulate why the organisation should
the questions why and what will evolve in a
invest in learning, what value this brings to
collaborative manner with inputs from
the table, and what problems it can solve. business leaders. The brand must be aligned
After these issues are broken down
to business strategies and be a business
satisfactorily, interventions can come as a enabler.
means and of addressing the why and
the what. To build a successful learning brand,
organisations must identify senior leaders as
sponsors and ambassadors who will own the
Why branding?
brand and talk about it, within the
When we brand the learning and organisation and outside. When senior
development portfolio, we infuse leaders, the HR and the learning team talk
enthusiasm and interest in learning. In about the brand in a consistent and positive
today’s digital world where information is manner, it will come alive in people’s minds
easily available, it is no longer enough to and create the necessary impact.
organise standalone training programmes.
The idea for #CiplaUniversity came about
When employees learn specific skills
after much discussion between HR and
required by the business, it helps them senior leaders. Its intention is to be a key
perform better at work, which in turn helps
business enabler and build capabilities
them grow faster within the organisation.
needed for present and future. Efforts to
Branding articulates this atmosphere of brand and promote the same gives it an
learning to employees, and strengthens the
instantly recognisable identity.
