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feel of the incentives that fuel the desire Reputation boost
of their customers, and those that don’t.
Well-designed loyalty programmes have a
positive rub-off on the brand. With
increased engagement, customers look at
it more favourably than before.
With benefits are huge as these, there’s
virtually no reason why businesses should
shy away from designing a loyalty
programme for their customers. After all,
the rewards are enjoyed mutually.
Since the success of a good loyalty
programme is parallel to tracking of
consumer behaviour with the brand and
understanding their level of engagement,
technology plays a major role in the entire
process. The whole system involved can
be very complex and hence requires great
investment in advanced technology, data
analysis, modelling and liability
management. Will highlight these areas in
detail in my next article.
