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zone. The Great Pacific Garbage Patch is
               a floating island of millions of tonnes of        India’s business sector can also help drive
               plastics and garbage that is bigger than         conservation. India is the first country in
               most European countries. The detrimental         the world to make corporate social
               impact on marine life is incalculable.           responsibility mandatory. Along with
                                                                environmental initiatives such as
               It is clear that the cost of human               rainwater harvesting and waste
               civilisation is borne by the entire living       management, companies can make animal
               kingdom.                                         conservation a part of their CSR portfolio.

               Around the world, species after species of       We need more concerned citizens to
               animals are disappearing at an alarming          support the cause of biodiversity.
               pace. Even protected species – for               Environmental conservation should be a
               instance, India’s tigers and elephants – are     conversation piece in as many forums as
               losing out in the unremitting human-             possible. Take vacations, for instance. A
               animal conflict. I was shocked to read that      growing interest in eco-tourism among
               over 100 tigers and 80 elephants are killed      younger travellers is a good sign as it
               every year in India because of poaching or       promotes a much-needed responsible
               when they stray into populated areas.            travel mindset. Each of us can make an
               A role for all of us
                                                                I believe that harmonious co-existence
               To reduce human-animal conflict, it is           with the animal kingdom is the only way
               critical that all of us do what we can to        to sustain and grow the natural
               protect the rights of non-human species to       environment we all owe our lives to. It is
               co-exist with us on the planet. We all have      critical for the survival of the human race
               a role to play.                                  and our only true legacy to our children.

               The government plays a gigantic role in          Views of the author are personal and do
               biodiversity conservation – through              not necessarily represent the website’s
               national parks and sanctuaries that help         views.
               preserve India’s unique animal species.
               But there is much more that can be done.         The author is an active member of many
               The time has come to make better use of          professional societies and is a thought
               technology, such as tagging, camera              leader on marketing, loyalty programme
               trapping and e-surveillance, to give             design and development, strategic
               endangered species a fighting chance.            planning, airline revenue management and
                                                                CRM. He has extensive practical, hands-
               Local communities also have an important         on experience working in the USA,
               contribution. India’s tribals and Adivasis       Canada and India.
               have lived in and off the forests for
               centuries, co-existing with the animal           Thank you for reading the column until
               kingdom. We need to tap into the                 the very end. We appreciate the time
               collective wisdom of India’s tribals to find     you have given us. In addition, your
               new ways of restoring harmony. Their             thoughts and inputs will genuinely
               knowledge can be a big support in                make a difference to us. Please do drop
               boosting conservation efforts.                   in a line and help us do better.
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