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Views of the author are personal and do          hands-on experience working in the USA,
               not necessarily represent the website’s          Canada and India.
                                                                Thank you for reading the column until
               The author is an active member of many           the very end. We appreciate the time
               professional societies and is a thought          you have given us. In addition, your
               leader on marketing, loyalty programme           thoughts and inputs will genuinely
               design and development, strategic                make a difference to us. Please do drop
               planning, airline revenue management             in a line and help us do better.
               and CRM. He has extensive practical,
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