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Artificial Intelligence is redefining the

Indian mobile phone market

By Nipun Maria, Director, Brand Strategy, Vivo India

There was a time when the word ‘smart’
in a smartphone used to indicate a mobile
phone that offered internet-based services.
As internet penetration increased,
smartphones gained popularity and started
the demand curve for features, user
interface, cameras, connectivity, memory,
battery, and so on. For smartphone
players, this opened the doors for
innovation and adaptation of advanced
technologies to compete in the fast-
evolving internet-connected lifestyle of
consumers; thus giving rise to
smartphones.

By 2020, India’s online community is
projected to swell past 700 million —
about the combined populations of
Nigeria, Brazil, and the United States.
This phenomenal growth of internet
accessibility has revolutionized the way
we think of a smartphone today. In
coming times, with the introduction of
IoT, and AI learning, a smartphone will be
a gadget that controls almost everything
around us. That’s when the smartphone
will become INTELLIGENT.

The growing presence of AI in human
interactions
AI is indeed taking the market by storm.
With the advent of AI and its growing
inception in our technology-led
environment, smartphone applications
have come to the forefront. With India
being the world’s fastest-growing market
for mobile applications, the app
ecosystem is evolving like never before --
from being mere extensions of business
services to intelligent end-user
applications - capable of making decisions
and predicting behaviour. AI is already a
part of our daily live. When using a