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5. The partnership with content consumption compared to
Entertainment. subscription-based models,” he said.
The combination of India’s consumption The disruption in the entertainment
base and affordable data plans has led to business -- which is seeing a wide range
an explosion in entertainment of business models from subscription-
consumption, and -- as a direct based to micro-purchases -- has huge
consequence of this -- content creation. ramifications for marketing. Identifying
From TikTok shorts to OTT channels, and connecting with target audiences is
India is consuming content at going to be the challenge of tomorrow.
unprecedented levels. Neeraj Roy, And this is just one of the many
founder and CEO of Hungama mentioned challenges that will crop up as India rides
in the session ‘Future of entertainment: the tech train into the 2020s. These are
Who will lead the war of content creation, exciting times as we see further
consumption & monetization?’ that in five convergence of Marketing and
years, India will have over 500 million Technology to deliver innovative
connected users consuming content, a solutions for the consistently evolving
huge business opportunity for the media customers. How do you think Marketing
industry. “Micro transactions to watch would evolve in the Techade? Would love
content would be prime drivers of to hear your thoughts on this
