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How CIOs and CDOs can make a

difference in this crisis, and beyond

By Ketan Phanse

Through the unfolding effects of
the Covid-19 pandemic, restoring business
continuity is not going to be easy.
Addressing all stakeholders will require a
whole new level of ingenuity and
resourcefulness for business organisations
to bounce back, and get business going.

Additionally, staying at home has brought
about significant transformations in
consumer behaviour and habits. These
will have a lasting impression on the
current and future generation. In order to
stay relevant even post-Covid-19, brands
will therefore will need to reinvent and
revamp their strategies.

It is reasonably evident that technology
and digital platforms will be at the heart
of this transformative strategy. In the near
term, digital interventions will be key to
ensure both cost optimization and
customer engagement. Some of these will
even determine how businesses will
operate and engage with consumers over
the next few years.

Through this transition, CIOs and CDOs
will have a unique opportunity to be
creative, while being extremely frugal.
Here are some of the measures they can
adopt:

No transactions? Work on engagement
Even if your business transactions and
bookings are suspended for now, you can
still focus on keeping customers and app
users engaged. Games, contests and
various other interactive tools are some of
the ways for brands to ensure quick wins

through the crisis. However, these need to
be backed by a strong customer value
proposition to deliver any benefits.