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instructors promptly began practice at patients were first-time telemedicine
home and started conducting online users, and about 44% of them were from
classes for their clients during the non-metro cities.
lockdown period. Topics such as pilates
have seen a manifold increase in search Final thoughts
volumes, and with online classes being
location agnostic, customers of fitness The pall of uncertainty seems to have cast
centres are joining virtual livestream its shadow across the globe, and few
classes hosted by fitness studios in other consumers expect to go back to their old
cities. With restrictions easing, sale of behaviours any time soon. The new habits
yoga equipment too has registered formed are expected to endure beyond the
exponential growth crisis, permanently changing what they
value, how and where they shop, and how
Moving the needle in telemedicine they live and work. Consumers in fact are
willing to change their purchasing habits
Telemedicine has witnessed a huge surge to help reduce negative environmental
in adoption during the ongoing crisis, with impact. They are willing to have higher
wearables playing a key role in engagement with brands that they can
diagnostics. Several patients are trust and are willing to pay a premium if
monitoring themselves on a regular basis required. Consumers show greater
to measure certain vital signs. According preference for all things that feel local and
to online consultation portal Practo, e- their safety benchmark makes them prefer
consultation for health care has increased no-touch technologies that involve
by 500% between March and May 2020. payments without signing, the elimination
During the period, about five crore of door handles, and touch-less faucets in
Indians have accessed health care online, washrooms. Businesses will need to take
with an average frequency of two online immediate cognizance of these rapidly-
doctor consultations per month per user. evolving trends in order to thrive and stay
According to the analysis, 80% of these relevant.
