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Legacy challenges associated with offline Separately, schools and tuition centres,
education, such as inconsistent quality of which remain offline, are also looking for
teaching, crowded classrooms, higher digital solutions to augment knowledge
teacher-student ratios and intense dissemination. Several new edtech
competition among students, further companies like Classplus have addressed
fuelled the demand for high-quality these needs and are rapidly scaling.
education—a value proposition that is Schools are adopting technology, starting
fundamentally addressed by edtech-driven with UCaaS solutions like Zoom for live
online models. classes and graduating to newer ways of
using tech.
The increasing awareness of digital
supplementary education popularized Though much of the covid-19 impact has
edtech. Higher adoption due to growing given a boost to B2C edtech firms, we
internet penetration led to rising income expect B2B edtech to also take off in the
levels for edtech players, which in turn future with the advent of digital enablers
enabled higher affordability of their and learning management systems.
offerings, deepening their penetration
levels. Some of India’s reputable edtech players
have high retention rates. Once parents
Through the early expansion, local edtech and students get access to digital
players have largely maintained their USP education tools, they typically see the
of offering high-quality education; a few multiple benefits the model has to offer.
emerging Indian edtech players are world- Even though most edtech products are
class in terms of their product design, priced at a premium, this has not deterred
comparable to leading global players like parents from adopting these solutions.
Yuanfudao, TAL and GSX Techedu. Bain and Co.’s experience with both
investors and leading edtech companies
The pandemic has created a seminal reveal that parents and students are
moment in the evolution of edtech in increasingly acknowledging the
India. With schools and coaching classes advantages of edtech solutions.
shutting down, edtech majors registered a
significant spike in daily active users from Advantages like easy to navigate
the K-12 group, as well as other sub- interface, personalized learning journeys,
sectors such as test prep and competitive inculcation of higher interest in education,
exams. Edtech players capitalized on the learning of new skills and improved
opportunity by offering free access to academic results will continue to expand
select content, while stepping up digital as the footprint of edtech companies. A large
well as on-ground sales. Several rival number of today’s ‘free’ users will start
archetypes have emerged in the B2C paying even if for single-year courses.
edtech space—from K-12 digital content,
test preps and live tutoring to doubt-
solving and niche skills like coding.
