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smaller players who were not paying The transition period since GST was
taxes till now. GST will create a level- rolled out on July 1 hasn’t been smooth
playing field for the sector. sailing for the furniture industry as a
whole. Brands such as Godrej Interio
have faced challenges, especially with
Competitive pricing respect to transition stock. However,
Post GST, prices are likely to get efforts have been on to ensure that we
competitive, not only because of similar pass on the price benefits to customers.
taxes on raw materials such as plywood We are also ensuring transparency in
and iron and steel, but also because of the pricing by following the new rules for
import taxes that could be implied on the labelling of the new maximum retail
unorganised sector. The gap between prices. Our dealers have been asked to
branded and non-branded players will show customers the pre-GST and post-
reduce. GST prices.
This could change the way customers GST has caused a disruption in the
purchase furniture. Consumers who market and this is expected to continue
earlier purchased from unorganised for a few months. The advantages it
players will now focus on aesthetics and brings though, especially for the
quality rather than pricing. That is good consumer and the organised sector, far
news for both customers and the outweigh the challenges being faced right
furniture industry as a whole. now.
Over the bump
