Created an annual report to highlight company's achievements
Client
Tata Motors
Industries
Automobiles
Services
The brief
To enhance the 2016 annual report with 40 pages of content that would highlight the company's achievements. Apart from original content, we had to ideate a theme for the annual report and create an eye-catching design.
Our approach
The theme for the future-facing company was 'Towards Tomorrow'. We created a unique look-and-feel using selected colours and design elements. We wrote original content on topics such as Year Gone By, Innovation, Sustainability, Corporate Social Responsibility, Design Language, Connected Vehicles, etc. Images made each layout look attractive and important facts and figures were highlighted for easy readability. The report was appreciated by the client and the investor community.
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