Internal communication is the dynamic pulse that sustains an organisation's vitality. It acts as a catalyst that sparks enthusiasm, involves employees, and propels a workplace towards achieving excellence. This vital function encompasses a range of activities designed to facilitate the seamless exchange of information and foster collaborative interactions between employees and the organisation, ultimately creating a high-performance workplace.
However, effective internal communication is far from simple, and many organisations struggle with the challenge of communicating effectively with their own people. In today's fast-paced business landscape, mastering this function has been more crucial than ever before.
It serves as the lifeline that keeps employees connected, well-informed, and cultivates a shared understanding of the company's mission, purpose, and values. Its significance lies in keeping employees informed about the organisation's latest initiatives and serving as a trusted source of information.
However, effective internal communication goes beyond just disseminating information. It is about leader-employee communication, engaging employees, and giving them a voice.
TIC has been the internal communication agency of choice for some of India's biggest and best companies, such as the Tata Group, the Aditya Birla Group, and Mahindra, to name a few. Our distinctive approach involves providing clients with integrated solutions, leveraging our proven expertise in technology, content, and design.
According to a Forbes report, employees who trust leaders are 12 times more engaged in their work.
Communication between leaders and employees of an organisation is a key activity. And building trust and transparency are the primary aspects. As an internal communication agency, TIC partners with organisations in consulting, ideation, content, and design for activities such as Townhalls, Coffee with leader sessions, Dialogues and many more.
According to a Gallup survey, companies with a highly engaged workforce are 21% more profitable. Employee engagement at companies refers to the level of emotional commitment that employees have towards their work. Engaged employees are more likely to take ownership of their work and actively contribute to the organisation's growth and success.
As the leading communication agency, TIC collaborates with organisations on consulting, brainstorming, and executing employee engagement initiatives. Our goal is to ensure that employees remain fully engaged, motivated, and connected.
Fostering a strong internal brand goes beyond emotional bonding with the organisation's mission; it extends to the brand as a whole. Nurturing this connection helps employees develop a deeper affinity with the brand itself, which in turn strengthens their sense of belonging. This deepened connection also cultivates a greater emotional attachment to the organisation's purpose and strategic goals. Consequently, they emerge as powerful brand advocates.
As the internal communication agency, our mission is to nurture a stronger emotional bond between employees and the organisation's overarching purpose and strategic objectives.
Catering to Tata employees across geographies, TataWorld is one of the most dynamic global intranets. And TIC has been proudly managing it (content, design, and software) for the past two decades!
TataWorld is a one-stop-shop for all things "engagement". A platform to connect with Tata leadership, challenging contests, gamified activities, and the latest happenings within the Tata universe, TataWorld is the perfect recipe for what a successful intranet should provide. TIC has revamped the intranet with cutting-edge technology and continues to build the latest modules to keep it up-to-date and the employees engaged.
Echo, the Mahindra Group's weekly newsletter, is a shining example of successful internal communication. To engage its largely millennial audience, this dynamic newsletter embraces a contemporary style, adopting a visual narrative technique and a conversational tone.
It covers a wide range of topics from awards and product launches to employee stories and leadership communication, with the goal of increasing employee engagement and strengthening the relationship between employees and the Mahindra Group's overall mission and vision.
Thanks to its reinvention by TIC, Echo has evolved into a leading internal communication tool, earning the prestigious Platinum prize at the 2021 MarCom Awards.
Sanofi's shift from its intranet to Yammer necessitated a complete overhaul of its communication strategy, with a particular focus on captivating and inspiring employees.
Employee engagement became the core of the content strategy, featuring visually appealing and concise content formats such as posts, infographics, videos, GIFs, and photo essays to stimulate interest and easy consumption.
To further enhance Yammer community engagement, interactive activities such as polls and image-spotting contests were introduced, encouraging active participation. As a result, employees proactively shared their stories on Yammer, leading to a significant increase in engagement characterised by discussions and enthusiastic involvement in various activities.
The Information Company proudly stands as an award-winning internal communication agency, showcasing a remarkable track record of achievements.
From prestigious awards recognising outstanding campaigns and digital strategies, TIC has consistently demonstrated its ability to craft compelling narratives and engage audiences effectively. These awards are a testament to our unwavering commitment to creativity, innovation, and delivering exceptional results in the realm of internal communication.
Companies we partner with for internal communication: