Case Studies
Website design & developmentPriya Cement: A Website Redesign That Started With a Perception Problem
Priya Cement (RAIN CEMENTS LIMITED): TIC closed the gap between Priya Cement’s 40 years of manufacturing credibility and its outdated web presence, building a proof-led, 40-page site in six regional languages that finally showed buyers, dealers and contractors what the brand had actually built.
Website design & developmentNuenyl: Giving Recycled Nylon a New Story
Nuenyl (Century Enka): TIC built Nuenyl’s website around the questions its B2B buyers actually ask, where the recycled nylon comes from, how it performs, what it’s certified for, turning a technical material story into something procurement and design teams could actually explore and trust.
Website design & developmentFull-scale brand transformation of Sajjan India into Cohizon Life Sciences - a modern, future-ready corporate identity
Sajjan India evolved into Cohizon Life Sciences through a modern brand transformation that strengthened its identity, sharpened its global positioning, and created a more cohesive digital experience.
Website design & developmentCreating an UI/UX-led dynamic, user-first digital experience for Strides
Strides’ dated digital presence evolved into a dynamic, user-first platform that reflects its global stature, simplifies information discovery, and delivers a more engaging digital experience.
Website design & developmentNavin Fluorine: Building One Navin
A comprehensive brand and digital transformation that unified NFIL's businesses under the One Navin philosophy through strategy, branding, content, UX, website development and corporate storytelling.
Website design & developmentBuilding a B2B Digital Experience for Hindalco's Bike & E-Bike Solutions
A dedicated B2B landing page that transformed complex engineering capabilities into an engaging digital experience for the next generation of mobility manufacturers.
Social mediaAn Alloy Love Story | Hindalco Valentine’s Day AI Film
TIC created An Alloy Love Story, a fully AI-generated Valentine's Day film that personified Hindalco's copper-silver alloy as two characters in a modern romance. The film achieved a ~4.2% engagement rate on LinkedIn, well above typical B2B benchmarks.
Social mediaEk Se Anek | Hindalco Women’s Day Film
TIC crafted a Women's Day film for Hindalco around the concept Ek Se Anek, spotlighting quiet everyday acts of encouragement over grand gestures. The grounded, intimate narrative delivered a more authentic and emotionally resonant take on empowerment.
UX designWebsite design & developmentCohizon Life Sciences Limited
We partnered with Sajjan India to help them find a new 'horizon' as Cohizon Life Sciences. See the complete brand identity and user-centric website we crafted for their evolution.
UX designWebsite design & developmentStrides Pharma Revamp
We transformed Strides' digital presence, turning an outdated site into a modern, dynamic experience. Our UI/UX-led strategy provided the foundation for a robust platform that is intuitive and user-centric.
UX designWebsite design & developmentUrban Farms Co
We partnered with Urban Farms to create a website as forward-thinking as their net-zero mission. A deep UI/UX study and team interviews informed a strategic revamp of their digital presence.
PublicationsProducing Chem Beats to turn Tata Chemicals' global updates into one magazine
Chem Beats, Tata Chemicals' quarterly magazine, brings updates from the company's branches worldwide into one editorial format. Market data, acquisitions, sustainability metrics and leadership interviews sit in sections named after chemistry itself. We write, edit and design the print and flipbook editions.
Website design & developmentUX designHindalco Website
How a user-first redesign transformed the world’s largest aluminium and copper manufacturer into a living, breathing solutions-focused brand.
Social mediaSterling and Wilson Renewable Energy LinkedIn Engagement
Created a social media strategy for Sterling and Wilson Renewable Energy (SWRE)'s brand new LinkedIn page that would drive engagement and attract followers.
Social mediaAditya Birla TEDx social media
TIC ran a multi-platform campaign amplifying ABG's #BigOnIdeas hashtag before and during their TEDx event. The hashtag trended at #4 in Mumbai and #5 in India, driving massive impressions and engagement.
Website design & developmentSocial media#ChooseToChallenge Hindalco Social Media Campaign
TIC told the real stories of Hindalco's women employees challenging bias for International Women's Day 2021, inspiring audiences and colleagues alike. The campaign won at both The Great Indian Marketing Awards and Mint Marketing Awards 2021.
Website design & developmentDesign Dekko website
How to marry interactivity and content to build a first-of-its-kind community platform for architects and designers in India? Ask us. Our secret was a UX Design Strategy backed by user research and analysis
PublicationsCreating Insight, a customer magazine that turns Siemens' data into a story worth reading
Insight, Siemens India's customer magazine, features event highlights, technology updates and thought leadership from across the business. Dense data becomes badges, icon panels and short briefs that are easy to read. We write and design the print and digital editions.
Website design & developmentNekta website
The new website for Nekta, Taj Sats’ newly launched subsidiary, is design-first and ensures everyone who visits the websites leaves hungry and wanting to grab a bite. The website is visually appealing and reflects the brand’s delicious and creative solutions and its exceptional service.
Website design & developmentGravita India Website
We rebuilt Gravita India’s website to strengthen its image as a world leader in recycling. We leveraged SEO-driven content and created a seamless UX to showcase the company’s commitment to a circular economy
Website design & developmentAditya Birla Corporate website
Adityabirla.com was revamped to bring alive the group’s brand message – Big in your life. A storytelling approach that uses interactive design and engaging content elevates the brand message.
Website design & developmentRallis India website
For Rallis India, we created a website that effectively communicates the company’s mission of improving farmer lives while showcasing its products and solutions – a complicated task that we tackled with ease. Find out how!
Website design & developmentGrasim India website
Grasim’s brief was unique. They wanted us to focus on interactivity and aesthetics while creating engaging content for its diverse stakeholders. We built a user-friendly website that showcases its industry leadership and global standing
Website design & developmentAmbuja Cement website
How to marry interactivity and content to build a first-of-its-kind community platform for architects and designers in India? Ask us. Our secret was a UX Design Strategy backed by user research and analysis
Website design & developmentUX designContentCipla blog
The Cipla Blog served as the corporate voice of the company. With effective categories and intuitive design, the blog delivered the right message to each stakeholder. Shareable content and live social media made it interactive
UX designWebsite design & developmentContentRebuilding TataTrusts.org to reflect their mission and build thought leadership
UX Design Strategy | Website Development | Content Strategy
UX designWebsite design & developmentContentDesigning a podcast platform for building thought leadership
UX Design Strategy | Website Development | Content Strategy
UX designWebsite design & developmentTransforming a food blog into a thriving community of food enthusiasts
UX Design Strategy | Website Development | Content Strategy
UX designWebsite design & developmentRedefining NIIT University as a vibrant, youthful brand aligned with its purpose
UX Design Strategy | Website Development | Content Strategy
UX designWebsite design & developmentAGS Transact Technologies, an engaging way to showcase their products and services
UX Design Strategy | Website Development | Content Strategy
Digital magazineWebsite design & developmentThe Grid by Sterlite Power
With The Grid, a quarterly digital magazine, we strengthened Sterlite Power’s thought leadership and established it as a leader in the power transmission industry
Tata Sphere digital magazine
Tata Sphere showcases the exemplary achievements of Tata people and engages employees around the world. We designed an exciting UX with built-in media galleries and made it social-media-friendly. It won awards for two consecutive years.
Internal communicationsDigital magazine75 years of Mahindra campaign
A year-long global internal communication campaign celebrating Mahindra Group's 75-year journey. Through strategic storytelling, the campaign engaged ~1.98 lakh employees worldwide, strengthening pride, connection and synergy across the Group.
Internal communicationsAM/NS India intranet
Our content strategy made way for seamless leadership communication and effective dissemination of company updates
Digital magazineInternal communicationsRPGcom magazine
RPG Group's quarterly print magazine, RPGcom, was redesigned and made a digital version to reach employees working from home during the pandemic. An intuitive design and UX won it a Gold at a Hermes award
Internal communicationsHindalco superhits campaign
If there’s one thing that connects Indians, even in remote locations, it is Bollywood. We made heroes of our employees and celebrated their wins with vibrant movie posters. The impact? Happy and proud employees
Internal communicationsDigital magazineEcho, Mahindra Group's digital newsletter
We revamped Echo from a static one-pager into an award-winning mobile-first newsletter that engages over 250,000 employees across 150+ group companies in 100+ countries. And we publish it every week
Digital magazineInternal communicationsDilasa, Hindalco newsletter
The pandemic isolated us and confined us to our homes. Dilasa was the reassurance that employees needed. The newsletter featured employee stories from across India, highlighting the contributions of taskforce workers, medical and paramedic staff
Digital magazineInternal communicationsSanofi India's internal communication' platform
Sanofi switched over from its intranet to Yammer which required a new communication strategy. We created a shift from text-heavy articles to visual and interactive communication that boosted employee engagement and participation
PublicationsChambal fertilisers and chemicals Ltd.
The CSR Compendium for Chambal Fertilisers highlights the various social benefit programmes undertaken by the company’s CSR division. We created an exciting design that showcases each initiative in detail
PublicationsPeopleActve, Tata Play's Internal Magazine
Imagine a fun, vibrant magazine that covers everything from leadership conclaves and internal sports tournaments to employees’ travel stories and personal achievements. That’s People Actve for you. And we bring it out every month
PublicationsZila Swachh Bharat Prerak (ZSBP) Programme, a special publication
This book celebrates the success of the ZSBP programme, a unique partnership between Tata Trusts and the Government of India. It documents 2.5 years’ worth of programme information through stories shared by preraks
PublicationsHorizons by Tata Trusts
Horizons leverages beneficiary voices to cover issues that are aligned with India's development agenda and UN SDGs. With our expertise, we document Tata Trusts’ incredible work in improving the lives of communities across India
PublicationsGood Thoughts Good Words Good Deeds: A book of Tata quotes
A book of Tata quotesThe book is a collection of quotes by Tata luminaries like JRD Tata, Ratan Tata, among others. Developed in record time, the book exceeded the client's expectations. It now serves as a collector's edition
PublicationsTata Motors annual report
Tata Motors 2016 annual report with 40 pages of content that would highlight the company's achievements. Apart from original content, the report has eye-catching design
PublicationsTata Review
What does it take to showcase a global corporate brand? A unique blend of story-telling, corporate messaging, and classy design. That's what we do for Tata Review, an award-winning magazine. Find out about our approach
ContentGrasim Industries – Visual storytelling for its 75th anniversary
ContentHow we 'streamed' blog content for Tata Play (formerly Tata Sky)
ContentInternal communicationsSterling and Wilson - Content
Explore how TIC Works developed informative and engaging content for Sterling Wilson, effectively communicating their expertise and solutions to their target audience
ContentGodrej Group content
Social mediaLaunch of TAMO, Tata Motors' new sub brand
TIC built pre-launch intrigue for Tata Motors' new sub-brand TAMO through a teaser campaign, then covered the event live across social platforms. The effort resulted in three hashtags trending organically on Twitter on launch day.
Website design & developmentDCM Shriram Chemicals website
We helped DCM Shriram Chemicals create a stunning B2B corporate website revamp that highlights their commitment to sustainability, green chemistry, and innovation. From design and development to content creation, we showcased their expertise and reinforced their identity as a trusted subsidiary of the DCM Shriram Group.
Social mediaContent marketing strategy for Aditya Birla Group at the TedX Gateway Salon event
TIC executed a three-phase content strategy for ABG's sponsorship of the TedX Gateway Salon, covering speaker interviews, live event footage, and post-event sustenance content. The campaign averaged 200k views on Instagram and garnered 5k+ likes on Facebook.
Social media#HindalcoKaSalaam, Hindalco's Social Media Campaign
TIC produced a five-video Independence Day campaign showcasing aluminium's role across transport, housing, healthcare, and defence to connect Hindalco with patriotism and nation-building. The campaign drove strong organic and sponsored engagement, with employees and audiences responding warmly.
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