Launch of TAMO, Tata Motors' new sub brand
Client
Tata Motors
Services
Social Media
The Impact
To create a buzz about an upcoming announcement, we did a series of teasers which only specified the date of the event. These teasers followed the TAMO design pattern and were designed to spark interest and curiosity. Viewers engaged in conversations as they tried to guess. The teaser phase saw huge engagement with a lot of positive comments towards the brand.
On the day of the event, we continued to build up the excitement with a few hints as to what this launch would mean for the Indian automotive industry. We live tweeted during the event and as soon as TAMO was launched, we launched the TAMO social media handles.
The buzz creation and the campaign ultimately led to three hashtags trending organically on Twitter on the day of the event.
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