Portfolio | Explore Our Creative Works | TIC

Explore Our Case Studies

WebsitesUX Design
Navin Fluorine: Building One Navin
A comprehensive brand and digital transformation that unified NFIL's businesses under the One Navin philosophy through strategy, branding, content, UX, website development and corporate storytelling.
WebsitesUX Design
Building a B2B Digital Experience for Hindalco's Bike & E-Bike Solutions
A dedicated B2B landing page that transformed complex engineering capabilities into an engaging digital experience for the next generation of mobility manufacturers.
Social Media
Ek Se Anek | Hindalco Women’s Day Film
TIC crafted a Women's Day film for Hindalco around the concept Ek Se Anek, spotlighting quiet everyday acts of encouragement over grand gestures. The grounded, intimate narrative delivered a more authentic and emotionally resonant take on empowerment.
Social Media
An Alloy Love Story | Hindalco Valentine’s Day AI Film
TIC created An Alloy Love Story, a fully AI-generated Valentine's Day film that personified Hindalco's copper-silver alloy as two characters in a modern romance. The film achieved a ~4.2% engagement rate on LinkedIn, well above typical
Social Media
Sterling and Wilson Renewable Energy LinkedIn Engagement
TIC grew Sterling and Wilson Renewable Energy's LinkedIn page to 36,000+ followers in under two years through diverse content formats and campaigns like #WorldQualityDay and #BreakTheBias. Their International Biodiversity Day video also won Platinum at the 2022 AVA Digital Awards.
Social Media
Aditya Birla TEDx social media
TIC ran a multi-platform campaign amplifying ABG's #BigOnIdeas hashtag before and during their TEDx event. The hashtag trended at #4 in Mumbai and #5 in India, driving massive impressions and engagement.
Social Media
#HindalcoKaSalaam, Hindalco's Social Media Campaign
TIC produced a five-video Independence Day campaign showcasing aluminium's role across transport, housing, healthcare, and defence to connect Hindalco with patriotism and nation-building. The campaign drove strong organic and sponsored engagement, with employees and audiences responding warmly.
Social Media
Launch of TAMO, Tata Motors' new sub brand
TIC built pre-launch intrigue for Tata Motors' new sub-brand TAMO through a teaser campaign, then covered the event live across social platforms. The effort resulted in three hashtags trending organically on Twitter on launch day.
Social Media
Content marketing strategy for Aditya Birla Group at the TedX Gateway Salon event
TIC executed a three-phase content strategy for ABG's sponsorship of the TedX Gateway Salon, covering speaker interviews, live event footage, and post-event sustenance content. The campaign averaged 200k views on Instagram and garnered 5k+ likes on Facebook.
Social Media
#ChooseToChallenge, Hindalco Social Media Campaign
TIC told the real stories of Hindalco's women employees challenging bias for International Women's Day 2021, inspiring audiences and colleagues alike. The campaign won at both The Great Indian Marketing Awards and Mint Marketing Awards 2021.

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