Our objective was to create top-of-mind recall for brand Godrej to enhance its reputation in the food space. For this, we conceived a pan-India online platform www.vikhrolicucina.com where food experts, influencers and enthusiasts could engage, network and collaborate.
To bring these varied audiences together, TIC created a comprehensive UI/UX strategy and designed vikhrolicucina.com as a publishing site hosting rich multimedia content. What makes the site unique is the exciting mix of original, curated and user generated content that builds a new experience around food. It also shines a spotlight on India’s leading food influencers and chefs.
Team TIC understood our vision and translated it into an exciting experience. We are delighted with the site."
Sujit Patil, Vice President and Head - Corporate Brand and Communications, Godrej Industries Limited and Associate Companies
Sterling & Wilson CONTENT AND CREATIVES
Wish to share my feedback on the outstanding work that TIC has been doing. It is a little more than 5 months that we have started working and I must say that the team has delivered fabulous results. While there is always a room for improvement, I never expected that TIC would pick up so fast in such a short time looking at how the complex business we are into.
I would have loved to mention a few projects which stood out, however, it would be then unfair on the other projects which were equally well delivered. We are now into a new financial year and I am looking forward to having a wonderful and exciting year ahead once we all overcome this unprecedented condition which the whole world is experiencing.
TIC team has been put in remarkable efforts in this period to ensure the project is delivered.
In Henry Ford’s words “Coming together is a beginning, staying together is progress, and working together is success."
Rahul Rao, General Manager - Corporate Communications (Head - Branding)
Hindalco Industries Ltd campaign
We had engaged TIC to conceptualize and execute an employee engagement campaign. They came up with the idea called Hindalco Superhits and designed some fascinating Bollywood-style communication which was very effective in grabbing the attention of our employees. We are all bombarded with work emails, but this campaign cut through the clutter and got employees commenting, writing in, and engaging with HR. The campaign also succeeded in connecting to employees in far-flung locations.
The campaign was highly successful because — through the initiatives that it highlighted — it reinforced employee belief in Hindalco’s culture of innovation, collaboration, recognition, learning and women empowerment. It made our people feel proud of being a part of Hindalco.
We are delighted with the results delivered by TIC. First, they understood our requirement clearly and were able to translate it into exactly the kind of work that we had envisaged. Secondly, the project was delivered well within the timeline. The end result was a high level of engagement from employees of all departments and various levels of leadership, and a very satisfying campaign!
I would like to thank all the members from your team who worked on this video. It was a seamless execution and a very good turnaround time. Keep up the good work!
Wish to work with you more often.
Swaroop Powar, Digital Strategist, Sanofi
Tata Business Excellence Group Annual report
I would like to appreciate the TIC team’s design and content efforts for putting together our annual report for FY 2018-19. The design especially was very vibrant and easy to read, and was appreciated by many stakeholders.
Vibhuti Shah, Manager – Communications - Tata Business Excellence Group
Aditya Birla Group Social Media
If it’s an idea, it’s got to be big, innovative and game changing. That’s the core belief at the Aditya Birla Group. And that’s the reason why we have been supporting the TedX platform. At the TedX Gateway last year, we wanted to really bring out the association of #BigOnIdeas with ABG and create buzz before and after the event. We wanted TIC to create positive and meaningful buzz for ABG’s hashtag #BigOnIdeas on social media. The strategy was two-fold. One, to get a select few speakers, who were influencers in their own right, to tell their stories and also speak about one ‘big idea’ that they thought would change the world. Two, to highlight all the amazing installations that ABG had put up at the event demonstrating the ‘big ideas’ that run the Group’s business. All this had to be done at a bare minimum budget. We were totally delighted with the results. From strategy to the use of influencers and the really intelligent and engaging content, TIC managed to get our hashtag #BigOnIdeas to trend on Twitter and achieve a reach of 24 million across all social media channels!
Charu Gouniyal, Senior Vice President – Aditya Birla Group
Manorama Industries Ltd Annual report
We would like to say thank you very much for your devotion, support and cooperation for completion of assignment of Annual report of Manorama Industries Limited within the timeline. Thank you to all team members for their effort to complete the entrusted assignment within the stipulated timeline.
Coromandel International Limited E-learning solutions
We have started e-Learning in Coromandel with a brand name “VidhyaOnline” in the year 2017. Since then we have launched 21 modules. Some are internally developed. To improve the learner engagement and to have more animations, infographics & gamifications we started partnering with 3 vendors. One of the vendor was TIC.
TIC credentials what we observed.
In every project undertaken by them, TIC has constantly endeavoured to provide innovative ideas.
We have experienced a deep sense of commitment to meeting our expectations and thus delivering exceptional quality of work.
The team at TIC is quick to respond, competent and remain focussed to deliver the assigned product in time.
TIC helped us in launching the product as planned to meet our deadlines. We can trust TIC on their time lines.
The TIC team’s follow up for any content, pictures regarding the module is commendable.
Understanding the content and preparing the relevant story board is appreciable.
Best part is creating the our company logo in the form of an animated caricature to use in every module launched.
The voice over is also professional and helped learners to understand the content well.
Assessment questions contained gamification in various forms which engaged the learners.
Best wishes and keep up your good job.
K.Murali Krishna, D G M – e-Learning & Training - Coromandel International Limited
Century Textiles and Industries LTD website
This is to place on record our sincere appreciation of the great work and service provided for the design and implementation of our refreshed website by TIC. We are very happy with the outcome. We look forward to your continuing support to maintain and update the website on a regular basis.
Once again thank you very much.
Snehal Shah, Chief Financial Officer - Century Textiles and Industries LTD.
Asian Paints Sustainability presentation
Thank you. You have done an amazing job!
Thanks for understanding the subject and weaving the same into design. We would like to make more such presentations with your team.
Shrishti Ella – Asian Paints
Sanofi Annual Report
After an arduous month of working on Sanofi’s Annual Report, the printed copies were finally ready and looked beautiful!
A big Thank You to the whole team at TIC who worked on this Annual Report and made it come real within the timelines. I appreciate the way it was handled – very professional and prompt. It was a breeze working with everyone – the project manager, the content and creative teams.
It's been a long and exciting ten-year journey with TIC. Team TIC inspires trust. From our smallest need to the more complex ones, Team TIC bends over backwards to delight us with solutions that are effective, creative and timely. The strategic thought, brilliant communication skills that your exceptionally sincere, capable and committed team brings to the table, makes working with Team TIC a pleasure.
Charu Gouniyal, Vice President, Corporate Communication, Aditya Birla Group
In the 11 years that we have been working with The Information Company, they have partnered us in a large number of communication projects at the Group level — the Tata Group website, www.tata.com; the Tata Group intranet, www.tataworld.com; Tata publications and multimedia presentations by providing content, design and technology support
In every one of these projects, the TIC team has delivered exceptional quality and shown a deep commitment to meeting our expectations. We expect this enduring relationship to grow stronger as we grow to newer heights and meet the communication challenges ahead of us.
Christabelle Noronha, Chief, Group Corporate Affairs, Tata Sons
(This testimonial was sent in October 2011. Our relationship has expanded and continues to grow stronger.)
Arshiya Limited corporate video
We engaged TIC to create our corporate film. From the script to storyboard and from location recce to post-production, TIC managed the end-to-end process very professionally. The video had to be created within tight deadlines. TIC rose up to the challenge and delivered a video that has become an important marketing collateral for us. We appreciate the recommendations that came from TIC at every stage of the production process to make a compelling corporate video.
The Team Is endlessly helpful, flexible and always quick to respond. We couldn't be more pleased with the website created for us by TIC. It is exactly what we had briefed and super easy to navigate. Since we maintain and edit our own website, ease of use on the administrative end was important as well. With the training provided and the responsiveness of the staff at TIC, it is all good!
Suchitra Pritesh, Datamatics
Tata Business Excellence Group magazine
The Tata Group engaged The Information Company (TIC) to bring out the inaugural issues of "AA Matters", a magazine on the Tata Affirmative Action Programme (TAAP). What set this magazine apart is that the entire process of conceptualising the magazine to getting it ready for distribution was compressed in a month's time. Within this period, TIC was called upon to absorb details of TAAP, a subject of no familiarity, in a manner that its rewrite teams could recast original copies to fit the tight space in the magazine, and design and produce the 32-page magazine in an attractive package. The ultimate product met the objective for which the magazine had been conceived. This would not have been possible without the high quality of professionalism vested in the TIC in terms of designing and producing magazines.
Ajay Kumar, Advisor, Tata Business Excellence Group
IRIS Software website
We are delighted with the work TIC has done for us. They have understood our needs very quickly and been able to translate it into exactly the kind of website and communication Iris needs.
TIC has a great team with skills complementary to what we have at Iris. We will certainly wish to engage with TIC in other initiatives.
The Darpan e-newsletter has come out really well. The design, the content and the user-friendly format are ideal for our objective of reaching out to our dealers and partners. Our director and senior managers are all happy with the newsletter. Thank you TIC for doing such a great job!
Tushar K Bharati, Manager, Corporate Marketing, Tally Solutions Private Limited