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Evidence-based Design: Leveraging a UX Design Strategy to Deliver Results

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At TIC, user-centricity is at the core of our approach. Our UX Design Strategy services uncover your users' preferences and guide data-driven decisions, ensuring your website drives business outcomes. Supported by our 5D framework, we delve into the user psyche, comprehending motivations, needs, and pain points to craft meaningful digital experiences that are not only functional but also delightful to use.

We offer a full suite of UX design services – from consultation and research to website design strategy and development. Our expert team of researchers, writers, designers, and developers has crafted award-winning UI/UX design experiences that truly make an impact.

Ready to create a user-friendly platform that drives results?

Let’s design now!
UX/UI Design

USP

  • 25+ years of experience
  • 200+ websites designed
  • Award-winning work
  • Full suite of UX Design Services

Our Cleints

  • Vikhroli Cucina
  • NIIT University
  • Tata Trusts
  • Godrej
  • Hindalco
  • Strides

Our UX design services

  •  UX research: We use in-depth UX research to understand the needs, motivations, and pain points of your users to craft meaningful experiences and impactful interfaces for your users and stakeholders.
  •  Mobile and web user interface design: Our skill is in taking your vision and converting it into a functional design that will serve your business purposes. We create intuitive user interfaces that feel natural and easy to use, making sure everything aligns with what your users need and understand.
  •  Web development: Our web development expertise spans UX, content, design, technology, and data analytics—allowing us to create cutting-edge websites that truly serve our clients' needs.

Our unique approach to successful UX design

Here is a peek into our 5D approach

Our tried and tested 5D framework for UX design strategy has helped us secure projects that have consistently been appreciated and won awards. This 5-step approach helps us deliver winning results, and combine strategy, creativity and functionality to craft standout digital experiences.

  •   DEFINE Establish clear goals for the new website.
  •   DISCOVER Understand users, their goals, personas, and journeys.
  •   DERIVE Create the Information Architecture
  •   DESIGN & DEVELOP Design the content and develop the CMS.
  •   DEPLOY Launch the website.

Design Highlights: Our Award-Winning Work

  •  A mobile-first student-friendly website for NIIT University
  •  A community platform for food enthusiasts – Godrej’s Vikhroli Cucina
  •  A space that reflects mission and thought leadership for TataTrusts.org

Wondering if your website needs a UX design overhaul? Here’s a quick 6-point check

  •  Users struggle to find what they need
  •  Users abandon tasks or exit the website
  •  Users complain of broken links or frequent 404 errors
  •  Sales, page visits, and sessions metrics are dropping
  •  Website loads too slowly on mobile or content gets cut off
  •  Content is stale and not trendy

If you are nodding for any of the above but are still unsure, get a FREE website audit from TIC and see the difference UX can make! Reach out for details.

5 reasons to choose TIC for UX Design

  • UX is Our Culture: At TIC, UX drives everything we do, shaping our interactions with clients and ensuring seamless, positive experiences throughout their journey with us.
  • User-Centric Approach: Every design, word, and code is crafted with the user in mind to enhance interaction, satisfaction, and ease of use.
  • Internal UX Focus: We apply UX principles across all our projects, fostering a user-first approach that drives creativity and innovation.
  • Expert Leadership: Our UX team is led by certified usability experts, resulting in award-winning projects.
  • Expertise Backed by Experience: Established in 1999, TIC has delivered over 200 high-impact websites for leading brands across India.

Let us Design for You!

FAQs

A. User Experience (UX) and User Interface (UI) are related but distinct concepts. UX focuses on the overall experience a user has with a product, considering aspects like usability, accessibility, and how the user feels while using it. For example, how easily you can navigate or find what you're looking for on a website. UI, on the other hand, is more concerned with the visual design and layout of the product, including elements like buttons, icons, and colour schemes. It's how the website looks.

Typically, a UX UI design service agency offers comprehensive UX services which take care of UX study and UI design.

A. UX research helps in understanding your users' behaviours, preferences, and pain points, enabling you to design products that meet their needs. This can lead to increased user satisfaction, higher conversion rates, improved brand loyalty, and ultimately, higher profits.

A. UX can help fix issues like a high bounce rate on a website, low user engagement, confusing navigation, slow task completion, and low customer satisfaction. It helps in optimising the product to be user-friendly, intuitive, and efficient.

A. The UX study process typically involves understanding the target users, defining objectives, conducting research, creating prototypes, testing, and iterating based on feedback. It may include activities such as user interviews, surveys, usability testing, and persona creation to ensure your product or website meets user needs and expectations.

A. The duration of a UX study can vary depending on the complexity of the project, the scope of research, and the number of iterations needed. It can range from a few weeks to several months.

A. The cost of a UX study varies based on factors such as project complexity, research methods used, team size, and duration. It's important to discuss specific requirements to provide an accurate cost estimate.

A. The Return on Investment (ROI) of UX can include increased sales, reduced development and support costs, improved user retention, and enhanced brand reputation. Research-backed design decisions often lead to a positive ROI by improving the product's effectiveness and user satisfaction.

A. To convince stakeholders, you can present UX case studies or examples showcasing how UX improvements have positively impacted other businesses. Talk about the potential ROI, improved user satisfaction, reduced development costs, and increased competitive advantage that a good UX can bring. You can also get in touch with us, and we will draw a plan for you.


Drop us a message on solutions@ticworks.com. Or better still, call us at: +91 842 581 4016 / 17 .

 

 

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