TIC's UX Design Strategy can take your corporate website to the next level


What is UX Design?

Okay, do a thing. On your mobile phone, search for all the contacts that have the letter C in them. Done?

It was a breeze, wasn't it? It was a two-step process, and the experience was smooth as butter. You know why? Because for years, we (humans) have dedicated ourselves to understanding how individuals interact with systems, devices and interfaces. This understanding of human behaviour has helped us in creating intuitive and seamless user experiences that help in completing a task in the quickest and easiest way possible.

Think about how easy it has become to unlock your phone with facial recognition. No more typing a password or drawing patterns. And how quickly and easily you can find that cosy house on Airbnb for your weekend getaway!

Life is easy, thanks to UX Research.

What can a UX study do for your business?

UX can make or break your digital product and subsequently your business. UX research allows you to create meaningful experiences on your website by getting a deeper understanding of your users, their needs, motivations and pain points. This data collected through intense research and analysis allows you to design interfaces that are relevant to your users.

  •  Enhanced customer satisfaction – you want the customer to go back feeling good about your product.
  •  Increased user engagement. Users spend more time on your website engaging with your content and product making your marketing team very happy.
  •  Improved conversion rates. Smooth navigation improves signups, purchases or enquiries boosting conversion rates making your marketing team happier.
  •  Improved ROI. UX study leads to fewer errors, fewer iterations, reduced development time and cost.
  •  Creates scope for scalability. A well designed UX allows you to adapt and scale your business to the evolving needs of your users.
For every $1 you invest in UX, you get $100 in return. *

In addition to these tangible benefits, a well-designed UX can give you a competitive advantage, improve brand loyalty, improve SEO performance, and helps you design a customer-centric approach for your product or corporate website.

With UX research, you are not shooting in the dark, but moving ahead guided by data and a fool proof strategy.

You need to invest in UX now !

But how do you know your website needs a UX Design Strategy?

  •  Users can’t find what they need easily and quickly. This means that the structure of the website is not intuitive.
  •  Users drop off quickly or without completing a task. The analytics will tell you this.
  •  Links are broken, 404 makes a frequent appearance.
  •  Your sales, users, page visits, sessions and other metrics have dropped.
  •  Your website looks really odd on mobile, website is not optimised
  •  Your website takes too long to load.
  •  The content on your website is outdated or not updated!

If you still aren’t convinced about how UX can help your business, you can avail a FREE website audit from us. We’ll let the numbers do the talking.

Get your free website audit here.

But how does one go about doing a UX study? You can contact us.


Here is a peek into our 5D approach

TIC uses its systematic tried and tested 5D framework for UX Design Strategy. This approach has won us various prestigious UX/UI projects, including NIIT University's new mobile-first website and Godrej Group's acclaimed food blog Vikhroli Cucina, that won an Afaqs Digies Award in 2020 for Best UI/UX Website and an Afaqs Marketers Excellence Award 2021 under the same category.

  •   DEFINE Defining Goals for the new website.
  •   DISCOVER Discovering Users and their goals, personas and journeys.
  •   DERIVE Deriving Information Architecture
  •   DESIGN & DEVELOP Design and Development of content and CMS
  •   DEPLOY Deploying Website

Why work with us

UX is our culture

At TIC, UX is at the heart of everything we do. UX informs how we engage and interact with our client and partners throughout their journey with us ensuring a seamless and positive experience. This focus on UX has been instrumental in cultivating a strong and loyal clientele.

As a UX UI Design Consultancy, we ensure that UX reflects in the quality of our work. Every word we write, every graphic we design, and every line of code we craft is meticulously created to enhance the user's interaction, satisfaction, and ease of use.

Furthermore, this user-centric approach extends beyond our clients to our own team. We believe that the same principles apply internally. By fostering an environment where every team member feels valued and empowered, we create a positive atmosphere that translates into an outstanding user experience in all aspects of our work.

We are led by expertise

Our UX vertical is driven by two licensed Certified Usability Analysts (CUAs) from Human Factors International (HFI). Their training at HFI has helped us create some award-winning user experiences for our clients. Did we tell you our UX study for Godrej Group's acclaimed food blog Vikhroli Cucina, which won an Afaqs Digies award in 2020? Read the Vikhroli Cucina case study.

We are backed by experience

Established in 1999, TIC has emerged as a premier digital agency. Over the years, we have successfully crafted 200+ websites for major corporate brands in India. Our prowess in website development spans strategy, content, design, technology, and data analytics, positioning us to consistently deliver avant-garde websites for our esteemed clients. Check out our website design portfolio.

Start the Conversation Today

Let’s take your digital presence to the next level

At TIC, our UX Design Strategy services include consultation, UX research, website design and development. With a dedicated team of researchers, writers, designers and developers, we have delivered some exceptional and award-winning user experiences for our clients. Partner with us to create digital platforms that drive business.

Contact us now!

Shilpa Naresh
Chief Operating Officer


A. User Experience (UX) and User Interface (UI) are related but distinct concepts. UX focuses on the overall experience a user has with a product, considering aspects like usability, accessibility, and how the user feels while using it. For example, how easily you can navigate or find what you're looking for on a website. UI, on the other hand, is more concerned with the visual design and layout of the product, including elements like buttons, icons, and colour schemes. It's how the website looks.

Typically, a UX UI design service agency offers comprehensive UX services which take care of UX study and UI design.

A. UX research helps in understanding your users' behaviours, preferences, and pain points, enabling you to design products that meet their needs. This can lead to increased user satisfaction, higher conversion rates, improved brand loyalty, and ultimately, higher profits.

A. UX can help fix issues like a high bounce rate on a website, low user engagement, confusing navigation, slow task completion, and low customer satisfaction. It helps in optimising the product to be user-friendly, intuitive, and efficient.

A. The UX study process typically involves understanding the target users, defining objectives, conducting research, creating prototypes, testing, and iterating based on feedback. It may include activities such as user interviews, surveys, usability testing, and persona creation to ensure your product or website meets user needs and expectations.

A. The duration of a UX study can vary depending on the complexity of the project, the scope of research, and the number of iterations needed. It can range from a few weeks to several months.

A. The cost of a UX study varies based on factors such as project complexity, research methods used, team size, and duration. It's important to discuss specific requirements to provide an accurate cost estimate..

A. The Return on Investment (ROI) of UX can include increased sales, reduced development and support costs, improved user retention, and enhanced brand reputation. Research-backed design decisions often lead to a positive ROI by improving the product's effectiveness and user satisfaction..

A. To convince stakeholders, you can present UX case studies or examples showcasing how UX improvements have positively impacted other businesses. Talk about the potential ROI, improved user satisfaction, reduced development costs, and increased competitive advantage that a good UX can bring. You can also get in touch with us, and we will draw a plan for you.

Create a seamless UX with us and up your conversions.

Drop us a message on solutions@ticworks.com. Or better still, call us at: +91 842 581 4016 / 17 .

* The Six Steps For Justifying Better UX – A Forrester Report



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