Case Studies
Social mediaAn Alloy Love Story | Hindalco Valentine’s Day AI Film
TIC created An Alloy Love Story, a fully AI-generated Valentine's Day film that personified Hindalco's copper-silver alloy as two characters in a modern romance. The film achieved a ~4.2% engagement rate on LinkedIn, well above typical B2B benchmarks.
Social mediaEk Se Anek | Hindalco Women’s Day Film
TIC crafted a Women's Day film for Hindalco around the concept Ek Se Anek, spotlighting quiet everyday acts of encouragement over grand gestures. The grounded, intimate narrative delivered a more authentic and emotionally resonant take on empowerment.
Social mediaSterling and Wilson Renewable Energy LinkedIn Engagement
Created a social media strategy for Sterling and Wilson Renewable Energy (SWRE)'s brand new LinkedIn page that would drive engagement and attract followers.
Social mediaAditya Birla TEDx social media
TIC ran a multi-platform campaign amplifying ABG's #BigOnIdeas hashtag before and during their TEDx event. The hashtag trended at #4 in Mumbai and #5 in India, driving massive impressions and engagement.
Website design & developmentSocial media#ChooseToChallenge Hindalco Social Media Campaign
TIC told the real stories of Hindalco's women employees challenging bias for International Women's Day 2021, inspiring audiences and colleagues alike. The campaign won at both The Great Indian Marketing Awards and Mint Marketing Awards 2021.
Social mediaLaunch of TAMO, Tata Motors' new sub brand
TIC built pre-launch intrigue for Tata Motors' new sub-brand TAMO through a teaser campaign, then covered the event live across social platforms. The effort resulted in three hashtags trending organically on Twitter on launch day.
Social mediaContent marketing strategy for Aditya Birla Group at the TedX Gateway Salon event
TIC executed a three-phase content strategy for ABG's sponsorship of the TedX Gateway Salon, covering speaker interviews, live event footage, and post-event sustenance content. The campaign averaged 200k views on Instagram and garnered 5k+ likes on Facebook.
Social media#HindalcoKaSalaam, Hindalco's Social Media Campaign
TIC produced a five-video Independence Day campaign showcasing aluminium's role across transport, housing, healthcare, and defence to connect Hindalco with patriotism and nation-building. The campaign drove strong organic and sponsored engagement, with employees and audiences responding warmly.
Talk to a strategist
Download credentials
