Full-scale brand transformation of Sajjan India into Cohizon Life Sciences - a modern, future-ready corporate identity
Client
Sajjan India/Cohizon Life Sciences
Industries
Chemical Manufacturing
Services
Brand repositioning, logo design, new website
The brief
The client approached us to completely transform their existing brand ‘Sajjan’ into a modern, future-ready identity. The mandate included:
- Rebranding and renaming the company
- Creating a new brand identity
- Complete website revamp, with a modern UI/UX approach
- Designing a new logo
- Developing an updated brand guideline system
The challenge
To bring the brand up to global standards, TIC executed a strategic rebranding initiative:
- Coined the new brand name ‘COHIZON’ to represent unity, innovation, and horizon-wide vision
- Designed a modern, powerful brand identity aligned with the Company’s leadership in the chemical and life sciences industry
- Re-launched the website with contemporary content, using UI/UX principles
- Implemented structured information architecture for clarity, accessibility, and engagement
- Ensured the brand reflected consistency and credibility across all digital touch-points
The Impact
The redesigned digital presence significantly improved the brand's perception by aligning it with global standards, while strengthening its market presence and expanding its digital reach. Enhanced website performance and a seamless user experience made it easier for users to engage with the platform, supported by a clear content structure and well-organized information. Together, these improvements established a unified, modern brand identity that is consistently reflected across all platforms.
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