4 ways employee engagement can transform your Organisation


We are all familiar with the renowned words of Richard Branson: "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients."

But what does it truly mean to take good care of employees? Is it a matter of offering comprehensive policies, organising wellbeing initiatives, or sending them on an annual offsite retreat? Can these efforts keep the employees motivated and engaged throughout the year ultimately driving your business's success?

Fostering a thriving workforce extends beyond mere employee satisfaction. Today, employee engagement has evolved into a fundamental pillar of business strategy, transcending its traditional confines as an HR activity.

Meaningful employee engagement can transform an organisation. Engaged employees not only perform consistently but also go above and beyond in their tasks, which in turn boosts profitability. Moreover, it helps in building a work culture that helps employees grow professionally and personally.

Here are five ways in which integrating employee engagement into your business strategy can make your business successful.

1. Improves employee productivity and performance

Engaged employees are emotionally invested in their work, they are known to be more productive, innovative, and willing to go the extra mile to get the job done. They are passionate about their work which translates to higher levels of commitment and effort which leads to improved performance of the organisation.

2. Keeps employees motivated

Motivation is the key driver for many employees. Meaningful employee engagement initiatives boost employee motivation giving them a purpose to work towards. When employees are engaged, they are motivated to do their best, and their motivation, in turn, fuels their engagement. This positive feedback loop can be established and nurtured by implementing various employee motivation techniques, such as recognition and rewards programs, career development opportunities, and a supportive work environment.

3. Helps employees grow

In a competitive climate, employees seek robust professional as well as personal growth. The right employee engagement techniques can help you offer your employees more than just exposure. Robust internal communication strategies thus become critical to driving effective employee engagement initiatives. They can be used to run awareness campaigns for various initiatives, send reminders about employee performance metrics and various policies and processes.

4. Build organisational culture

With Gen Z entering the workforce, work culture has become a major consideration in their choice of employer. A positive and engaged work culture dictates how employees perceive the organisation, promoters and how they interact with their colleagues and managers. The right employee engagement strategy can help in organisational culture improvement and build a conducive work environment that leads to business growth.

How you can build an engaged workplace for your employees

Designing a robust employee engagement strategy is key to building an engaged workplace. While the strategy must align with the organisation’s business goals, here are a few immediate areas to concentrate on.


Communication campaigns can help you share regular updates and set correct expectations with employees in a more effective manner. Interactive campaigns provide employees with an opportunity to share their concerns, voice their opinions and reach out to the management building a culture of openness and trust. An internal communication agency can help you design the right communication strategy to achieve your business goals.

Rewards & Recognition (R&R) programmes

R&R programmes play a pivotal role in the growth of the organisation, as they are equally instrumental in nurturing employees' development. They not only act as powerful motivators but also boost employee morale and build an engaged workplace. Moreover, they help in strengthening employee trust in the organisation.

Learning & Development (L&D) programmes

Upskilling gives employees a competitive advantage in the corporate landscape. For an organisation, L&D initiatives help in building a future-ready workforce with the requisite skills for its growth. Moreover, it helps employees visualise a future in the organisation, strengthening their belief that the organisation is invested in their future.

Wellbeing initiatives

Wellbeing initiatives have emerged as one of the most effective means of enhancing employee engagement. Offering wellness programmes, extending support for work-life balance and providing mental health resources are concrete ways to demonstrate your genuine concern for employees' physical and mental well-being.

Employee engagement initiatives are a strategic business decision that should be aligned with the organisational goals. And the key driver of these initiatives is effective internal communication. Organisations that partner with employee engagement agencies or internal communication services providers can experience a plethora of benefits. These agencies can help you improve the performance and productivity of your employees and create a motivated workforce that drives your organisation towards success.

TIC has been one of the leading internal communication agencies in India and has built successful communication strategies for some of India's leading corporate brands. We created a year-long campaign for Mahindra Group's 75th anniversary which helped them engage with 1.78lakh+ employees across the globe and built synergy across the group. You can read the case study here.

Partner with us to take your internal communications game to the next level. Write to us at


Sign up for Subtext, TIC's very own corporate communication publication. Subscribe now!
Chat with us