The World Wide Web transformed the way we publish and consume information. Mixing and matching text with images, videos and other media was one of the innovations that came with it. It has changed the way people shop, their social interactions and their entertainment avenues. It has also changed the way websites are designed and developed.
The websites of old, choc-a-bloc with text, put off visitors. Reading large amounts of text is a tedious and time-consuming task. The human brain visually scans individual characters, then processes and strings them together into words and sentences. When we read a page of content, about 80 per cent of our time is spent moving our eyes around scanning the text, while only about 20 per cent of the time is used to process the information.
Visual representation of data in the form of a charts, tables, infographics, diagrams, etc breaks the tedium of reading and helps in better absorption of information. They enhance the visual appeal and user experience of a website. The maxim “a picture is worth a thousand words” holds true in this context. Now, if “a picture is worth a thousand words”, what would a video be worth? Let’s find out.
Even if you fill a page with graphical representations of data, there is only so much data that you can fit into a depiction. Visually represented data very rarely can complete a story. It invariably has to be accompanied by a good amount of text.
However, if you use a high-quality video, it might occupy lesser space than an image, infographic or map but is able to narrate a complete story without the support of copious amounts of text. Thus, with a video, you can communicate much more in a limited space than any other form of content. And, you can say all that you want to in a matter of seconds.
Your stories or messages can be more effectively and creatively communicated through a video. It enhances story-telling and creates a sense of reality for the target audience. A good marketing video can significantly enhance the reach and recall of a campaign. It is the fastest and most effective way to generate new leads and drive conversions, along with engaging your current clients.
Another big reason to develop videos for your website is that they can bolster search engine optimisation (SEO) rankings and drive traffic to a website. Videos can become extremely powerful tools that can complement and contribute to your SEO strategy. In this age of connected devices, videos are one of the most consumed form of content. It is a well-known fact that product videos influence consumer purchase decisions. Therefore, videos can help transform traffic to conversions.
Be it explainer, animated, VFX, event or HR videos, or corporate films, videos can be used on multiple platforms: your website, emailer, YouTube, Facebook, Twitter or Instagram. Wherever you use them, they are an effective means of communicating with your target audience and to draw in traffic.
The above are some of the reasons that prove that ‘if a picture is worth a thousand words, a video is worth a thousand pictures.’ There may be more.