It is rare to find a text message without an emoji. Social media posts use GIFs and memes to convey a message. Photo essays show more user time spent on the page than a solid body of text.
Someone once joked that we were going back to cave drawings and hieroglyphics as a communication tool. The fact is that our brains process visuals exponentially faster than text.
Studies have shown that visual storytelling as a communication tool is more effective than any other medium.
In a world with information overload, most of us skim through content – not all content gets the attention it deserves. So how can your content be made text-light and visual-rich?
With bright colours, strong visuals and integrated data, infographics command viewer attention, thus increasing chances that people will understand, share and reference that information. From boring pie charts and bar graphs, today's infographics distil information into easily digestible segments.
Infographics need to be both engaging and persuasive, the visual bait to draw the viewer to your website and persuade them to stay and delve deeper. Here are some good practices to keep in mind:
Infographics are part of the art of visual storytelling.
Talk to us to learn how we can assist you in telling your corporate stories in a more engaging manner.