Creating engaging blog content for Tata Play to drive traffic to website
Client
Tata Play
Industries
Media
Services
Content
The brief
Tata Play runs an entertainment blog called Blog Buster, which features content around sports, entertainment, lifestyle, regional content, etc. We partnered with Tata Play for three years to write engaging content around these topics to promote their services and help drive traffic to the website.
The challenge
With around 20-25 deliverables a month, we had to craft a story a day or even more at times, depending on trending topics. TIC created a large team of 12 writers with specific lines of expertise and chalked out an editorial strategy to ensure a smooth process -- from ideation of stories to writing, review and delivery. The team functioned like a well-oiled machine, and ensured that we met deadlines month after month.
The Impact
Over a period of three years, we delivered over 1,000 story ideas which finally took shape as 700 high quality content pieces under 40 different genres and in a variety of formats. The characteristics of this unique project are quick turnaround times, smart writing, topicality of the blogs, and smooth coordination with the client. Analytics have shown that TIC-created content has frequently been among the top-viewed blogs for Tata Play.
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