Designed an elegant book to showcase inspiring quotes by Tata luminaries
Client
Tata Central Archives
Industries
Social development
Services
The brief
To curate a collection of quotes by Tata luminaries like JRD Tata, Ratan Tata, among others. The client wanted TIC to create a book of quotes that would appeal to all age groups. The idea was to design a book that was simple and elegant, and present it as an inspirational – and aspirational – collection of life-lessons.
The challenge
The client, TR Doongaji on behalf of Tata Central Archives, was extremely passionate about the project and very exacting in the high standards he expected in terms of process and output.
Our approach
Creative details like a hard bound exterior, golden crest on the cover, embossed logo and golden gilded edges added to the look of elegance and sophistication. Designed and developed in record time, the final book exceeded the client's expectations and now serves as a collector's edition. The book titled Good Thoughts Good Words Good Deeds: A book of Tata quotes was launched by N Chandrasekaran, Chairman, Tata Sons, in the presence of Harish Bhat, Brand Custodian, Tata Sons; and T R Doongaji, Honorary Advisor, Tata Central Archives.
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