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Tata Review Magazine
Client
The $100 billion Tata group is one of India's biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.
Brief
What does it take to showcase a global corporate brand? A unique blend of story-telling and corporate messaging. That's the brief for Tata Review, an award-winning magazine that is shared with decision makers and influencers from the business, government, media and investor worlds.
Outcome
Every quarter, we ideate, plan, write, design and produce a 100+ page magazine with original content from around the world. A full-fledged magazine, Review has articles, interviews with senior leaders, infographics, photo galleries, columns by experts, etc. We have used technology to elevate the magazine from a pure print experience into an interactive medium – readers can view and play associated videos on their smartphones by scanning embedded codes through our Tata Review app.
Tata Review content is of an extremely high quality – it is shared on social media via official Tata handles and it is hosted on Tata's global websites and the group intranet. The content is often picked up by media as a source of accurate information about Tata.
Testimonial
Tata Sons has been associated with The Information Company (TIC) since 2000. TIC is our partner agency for two of our flagship products namely TataWorld (Tata group's intranet) and Tata Review (Tata groups's quarterly business magazine). TIC's content, design, digital and technical capabilities are par excellence. TataWorld's engagement scores continue to show a steady rise with the support of team TIC, creating engagements and content that help connect ~300,000 Tata employees across the world"Farah Dada, General Manager, Tata Sons
All companies have unique stories to tell. If you are looking for a partner to help you tell those stories, please do write to us at solutions@ticworks.com
