One of the most respected pharmaceutical companies in India, Cipla is present in 100 countries across the globe and offers over 150 world-class pharma products.
Cipla asked us to develop an impactful blog that would serve as the corporate voice of the company. The mandate involved developing a ‘wow’ design, intuitive and friendly UX/UI, and focused, shareable content. The blog design had to reflect Cipla’s legacy and be mobile-first and social media-friendly. The content had to reach out to a variety of stakeholders such as government, media, investors, industry influencers, doctors and consumers.
We developed a contemporary, uniquely-Cipla design that is highly visual and easy to navigate. We created categories to classify the blogs and thus deliver the right messaging to appeal to different audiences. We wrote blogs on behalf of Cipla leaders to help establish their voice online and build their personal brand. To make the content more social media friendly, we developed infographic-based blogs and videos. We also integrated a live Twitter feed into the blog, thus creating a single platform for Cipla’s corporate and social voice.
If you would like us to develop a high-performing blog for you, please send us a mail at email@example.com right away!