Case studies


Grasim Industries Website


To create a contemporary website for Grasim Industries Limited, a flagship company of the Aditya Birla Group. The new website design had to be fresh, global, interactive and visually appealing.


The website needed to position Grasim as a leader in sustainable manufacturing and needed to appeal to the investors. The website had to be created on a short deadline with limited content.


Our approach was to design a user-friendly website with well-formatted content and visually appealing designs that would enable stakeholders to easily navigate the website and access relevant information. We added interactive graphics to give life to the website and provide a good user experience.

In terms of content, we came up with three pillars to focus on—the company's history, investors' section, and Grasim's CSR and sustainability activities.

To highlight the company's history, we create a timeline that marked the major milestones for the company and wrote about the company's values. For the investors' section, we presented quarterly and annual reports in an organised tabular format and provided an analytical tool for the same. To position Grasim as a leader in sustainable manufacturing, we elaborated on their sustainability goals, initiatives, and reports.

Given our 19+ year client relationship with the Aditya Birla Group, our writers were able to use their knowledge about the Group to write and give suggestions despite being provided with limited content. Our writers were familiar with the Group's style and tone and were able to position Grasim as an industry leader in sustainable manufacturing.

Being a huge website, it needed to be updated frequently. The previously built HTML website didn't support regular website maintenance. Therefore, we built a CMS website that would allow for quick and seamless updates whenever required.


The website traffic skyrocketed after the revamp. The number of website users were up by 92%, website sessions increased by 85% and page views were up by 42%. The new website was user-friendly, dynamic, and had a highly appealing design.


Himanshu Kapadia, Head–Corporate Communications
We partnered TIC to revamp our corporate website -, to give it a fresh and modern look. We needed the website to be aligned with Grasim's image of being one of the top publicly listed businesses in India.

TIC understood our needs meticulously and were able to translate them into exactly the kind of website we needed. Their work on content, design and software made the website look contemporary and user-friendly catering to our global audience. The modern design effects and the content in storytelling style connects well with our audience. The website also brings out clearly our focus on CSR and sustainability.

The detailing with which TIC has worked on our website is commendable. We are extremely happy with the results they have delivered in the given time frame"
Himanshu Kapadia, Head–Corporate Communications

Looking for a business-friendly website that is also appealing and interactive? Please get in touch with us at