• Indian Women's Day Campaigns: How Did This Become A Thing?

    International Women's Day may come and go, but great campaigns by brands and corporates have the power to stay in our minds. They subtly push their message across and end up going viral! How do they become a thing? This year, we take a closer look at campaigns that made a difference by cutting through the clutter. Have a favourite Women's Day ad campaign? Tell us in the comments!

  • Pathaan: How Did This Become A Thing?

    Pathaan, Shah Rukh Khan's blockbuster hit is all anyone from Bollywood can talk about these days. The movie has a lot going for it -- high-powered action sequences, an amazing cast, and slick dialogues. What it doesn't is a new story. So, to kick off Season 2 of the award-winning podcast, How Did This Become a Thing, we take a closer look at what makes Pathaan such a viral phenomenon! Tune in NOW!

  • Swiggyman On The Horse: How Did This Become A Thing?

    An amateur video showing a man on a horse with a Swiggy delivery bag goes viral prompting the company to step in and issue a statement. Who is this mystery man delivering food on a horse? Swiggy announces a bounty for anyone with information on the man and his horse.

  • Koffee with Karan: How Did This Become A Thing?

    On Karan Johar's Koffee with Karan, the colours are always bright, the coffee is always steaming, as perfectly coiffed guests sit down to chat with Karan about their movies, their love life, and their industry rivals. They prattle on for close to an hour which includes a rapid-fire round, some phone-a-friend games and tons of inside jokes.

  • Alisha Chinai's Chamkega India: How Did This Become a Thing?

    Made In India, a pop song released in 1995 put both the singer, Alisha Chinai and the Indipop genre on the map. The song was an overnight sensation and paved the way for many artists to explore the Indipop space. Listeners were sold on the catchy tune, easy-to-sing-along lyrics, and the kitschy video that was so much fun to watch.

  • Yoga: How Did This Become a Thing?

    Yoga means different things to different people. For some, it is a life-changing discipline that helps them keep their mind and body active, for others, it is a series of body-contorting poses that are too difficult to even try. Whichever camp you are in, you will know that Yoga is a 5000-year-old spiritual practice that was born in India.

  • Pop it Toys: How Did This Become a Thing?

    There is no escaping a face-to-face encounter with a Pop It Toy unless you live under a rock or haven't set foot inside a store for the past couple of years. Made from silicone, these toys come in all colours, shapes, and sizes and are on every child's wishlist. Marketed as a fidget toy, Pop Its became very popular during the pandemic because of user videos on TikTok and YouTube.

  • Cadbury's Dairy Milk Gender Role Reversal Ad: How Did This Become A Thing?

    Think of iconic Indian ads and the Cadbury's Dairy Milk cricket ad of the 90s will definitely be one of your top 3. But in 2021, a simple gender role reversal of the lead characters created viral history and got people raving about it on social media. In this week's episode of TIC Original Podcast 'How Did This Become A Thing', we investigate why the new Dairy Milk ad went viral.

  • The IPL Mania: How Did This Become A Thing?

    The IPL or the Indian Premier League is an annual event which brings together the sporting and the entertainment world. The stars of cricket from around the world merge with the who's who of corporate India and Bollywood to create cricketing franchises that will find loyal followers across the length and breadth of the country.


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