Investing in a well-functioning website can boost your business and give you an edge over the competition. While there are multiple elements that go into building a high-performance website, User Experience (UX) research is the first step and the most critical one. This step involves understanding and empathising with your target audience and creating an immersive User Interface (UI) design based on the UX study to engage your target audience.
TIC has been a leading digital agency since 1999 with prestigious UX/UI projects under its belt, including NIIT University's new mobile-first website and Godrej Group's acclaimed food blog Vikhroli Cucina, which won an Afaqs Digies award in 2020 for Best UI/UX Website.
We adopt our systematic tried-and-tested 5D approach to give your website a UX/UI makeover. Here is a breakdown of how we work:
Here is an example of how we helped clients offer seamless user journeys to their stakeholders.
Project: To revamp an ordinary food blog to make it interactive and reflect brand messaging.
Challenges: Originally, the website lacked user interaction and personalisation. There was no networking or monetisation feature either which would allow Godrej to stand out as a brand.
Brief: Godrej wanted to turn their blog into a collaborative online platform for food brands, chefs, bloggers, influencers, and food enthusiasts. They also wanted to use this site to promote its own food brands.
Our approach: Our 5D approach involved clearly defining the client's short-term and long-term goals for the website. We held several interviews with stakeholders and conducted focus group discussions to understand our target audience better. We audited and benchmarked other leading food blogs. We created an intuitive and user-friendly information architecture before starting work on the wireframes and onboarding journey.
Impact: Our UX revamp was a success with the users increasing by over 316%, pageviews increasing by 189%, and total sessions increasing by 250%. Moreover, this new award-winning platform received praise from several leaders in the food and hospitality industry for being a first-of-its-kind platform offering collaboration along with an intuitive user experience.
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Do you wish to create unified user journey for your clients too. Reach out to us.
Just drop us a message on firstname.lastname@example.org. Or better still, call us at: +91 842 581 4016 / 17.