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The whole world is in flux, thanks to the coronavirus. The pandemic is going to play a pivotal role on the world stage and global economies for years. Business entities have to take that into consideration in all their communication. New content that addresses customers, channel partners, investors, stakeholders is the need of the hour.
Your website is your company’s face to the world. It is your digital storefront and your most important marketing tool. It is the first touchpoint that shapes an opinion of you, your products and services. An outdated website gives rise to a negative impression – and first impressions are hard to change. Check out the list below. If your answer is ‘no’ to any of the questions, your website needs a revamp.
If the copyright year on your footer denotes a period of more than 2 years ago, your website is old. Technology, security mechanisms and best practices keep changing rapidly. If you don’t keep pace with an updated website, there are high chances you might lose out on business to competitors with up-to-date, informative and smarter websites.
When you search for your website on Google, does it show up on the first page of search results? If it is not ranking high on organic search results, it means that it is not being indexed well. Search engine algorithms are constantly evolving, and your dated website might not be conforming to new rules and guidelines. Older websites get pushed into the inside pages of search engines, and thus, publishing oblivion.
Millions access the web on their smartphones. Research indicates that almost 50 per cent of internet traffic comes from mobile phones – and this figure is increasing. Sites need to work equally well on all devices, whether it’s a PC or the latest smartphone. Is your website experience equally engaging on all devices? If your answer to this query is ‘no’, then you need a website that follows responsive web design principles.
Your website should be kept relevant and fresh with new content. And in times such as these, more so. If the process to update content on your site is tedious, you lose out on opportunities. A good content management system is the answer to any-time uploads - whether it’s the middle of the night or the weekend. It can also make it easy to update content in various formats such as video, PDF and image, and help keep it organised. And if you don’t have one in place, it’s best to redo your site.
If your website takes a long time to load, it may cost you in terms of visitors. An average person’s attention span when browsing a website page is about 4 seconds – and within that time you have to have them on board. If not, they may move to a competitor site. This bounce rate will also negatively impact your search engine rankings. Make sure your website follows best practices in terms of design and download speed.
Interesting content, easy navigation and clear calls to action are some of the basic elements that give an enhanced user experience and help keep a visitor engaged. If visitors find it hard to navigate or find information on your site, you could lose out on leads. High bounce rates and traffic that does not reflect in conversion numbers would suggest it’s time to revamp.
If your answer to this is ‘No’, then you are losing out on a huge market and business opportunity. Social media influences purchase decisions across all categories and age groups of customers. Linking your website to social media platforms and vice versa allows you to connect and interact with your customers, business prospects, potential employees etc. Your social media profiles can serve as microsites that link back to your website and increase traffic and reach.