Creating an UI/UX-led dynamic, user-first digital experience for Strides
Client
Strides Pharma Science
Industries
Pharmaceuticals
Services
New Website with Amplified Digital Presence
The brief
Strides approached us to revamp their entire digital presence. Their existing HTML website was dated and did not reflect the global stature of their business. They needed a modern, dynamic, and user-first digital experience. Our UI/UX-led strategy, coupled with a flexible CMS-driven architecture and content restructuring, became the foundation for transforming their website into a robust, intuitive, and high-performing platform.
Our approach
We implemented a complete digital transformation strategy for Strides:
- Revamped the website using modern UI/UX principles
- Built a robust CMS-based platform for flexibility and scalability
- Restructured key sections including the Investor Relations module
- Integrated a live stock market widget for real-time updates
- Created accurate content buckets with optimized information flow
- Delivered a fresh design language ensuring consistency across digital touch-points
The Impact
The redesigned digital platform significantly enhanced the brand's reach and online visibility while delivering a faster, more responsive user experience through comprehensive website performance optimisation. A restructured information architecture introduced intuitive navigation with clearly defined content categories, making it easier for users to access relevant information. The Investor Relations section was revamped and complemented by the integration of a real-time stock market widget that enables investors to track live share price updates. Together, these enhancements established a modern digital presence across the website and associated digital platforms, reinforcing the brand's credibility and improving overall user engagement.
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