An insightful article published recently on afaqs! and written by Anjali Mathur, Chairperson and MD, The Information Company
B2B marketers are generally comfortable with truth and facts but Anjali Mathur suggests they try conveying their 'truth' by weaving in an interesting brand story and let facts play the supporting role, not least of all because stories make it possible to retain brand messaging by 12 times! Read all of this and more, including a case example of General Electronics (GE) in her article published by leading media company afaqs! here.