BLOGS
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Internal Comms writers vs. Digital Marketing writers: Where’s the Action?
When it comes to content writing, not all writers are the same. Internal communications (IC) writers and digital marketing writers may appear to have similar skill sets, but in reality, there are nuances and differences that make all the difference in specialization!
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Power of Micro Interactions in UI Design
Sometimes it is the little things that make the biggest impact. A fresh, heated towel in the bathroom, the subtle fragrance from pink lilies in a vase, or the volume of the music set to the perfect decibel to allow for conversation -- all create the perfect dinner experience
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Trust – the social glue that holds business relationships together
For any relationship, personal or professional, to be successful, it must be built on a foundation of mutual trust. While most of us find it easy to trust our own family and friends, we may find it harder to trust those we work with.
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Keeping employees engaged through the second wave of Covid-19
It has been more than a year of Work-from-Home (WFH) for many of us. Yet the idea isn’t something that most corporate employees are getting better at. Rather, the extended periods of isolation and lockdowns have been taking a greater toll on physical and mental health.
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7 CONTENT FORMATS THAT WORK BEST FOR SUSTAINABILITY COMMUNICATION
There has been a lot of interest in our work on sustainability communication. While our earlier blog focused on the What, Why and How of sustainability communication, this week, we’re following up with more examples of good storytelling in the sustainability space.
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Keeping your employees engaged, working from home
Working from home can be a disorienting experience for most people accustomed to being around their colleagues in the office. A simple task of walking across and reaching out to someone at work becomes a tedious affair when done over the phone or a video call
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Make your communication more effective with digital magazines. Learn how
‘Your company has made a 400-million-dollar acquisition’ screams a link in a mail marked to all employees. You yawn and click ‘Back to inbox’. The next day, you see a bright image of your CEO proclaiming “It’s a fantastic acquisition!” from a neat cover of a brightly-packaged digital magazine. You swipe to open the magazine on your smartphone.
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3 clever hacks to prevent traffic drop after a website redesign
Given the pace at which web design changes, you might find that you need to get your website redesigned sooner than expected. After all, your website is a crucial business tool and will need to keep up with changing Internet algorithms and shifts in user behaviour.
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Seven signs your website needs a revamp
The whole world is in flux, thanks to the coronavirus. The pandemic is going to play a pivotal role on the world stage and global economies for years. Business entities have to take that into consideration in all their communication. New content that addresses customers, channel partners, investors, stakeholders is the need of the hour.
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How to create content for millennials?
Millennials – the generation that wants it all and wants it now! They are in their prime, have the spending power, choose job satisfaction over job security, choose passion over practicality, love their pets and pet videos and choose innovation over convention. Now when such are their quirks, how do you create content that speaks to them?
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WHY INTERNAL COMMUNICATION IS MORE CRITICAL DURING A CRISIS
This started out as a typical blog on internal communications. But things changed completely when we were caught in the grip of the world’s biggest disaster — impacting the health, economy and social fabric of over 160 countries — as Covid-19 showed its ugly teeth along with its pretty crown-like projections.
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Repurposing content – Giving your ideas a new spin
There comes a time when almost everyone struggles with fresh ideas and themes for content. Marketers who use content to drive engagement on social media face this challenge day in and day out. The answer doesn’t lie in churning out new ideas alone. Let’s face it. There’s only so far you can go with that approach, no matter how passionate and creative you are.
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Content marketing trends: What’s Content Going to Look Like and Sound Like in 2020?
Why is Netflix being hailed as one of the most successful content marketers of all time? Not because of its fan-friendly and funny social posts… not because of its viral-worthy meme campaigns… and not even because of its experiments in moment marketing. It’s because of the vast data engine that it uses to understand its primary business — the AUDIENCE!
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WILL MACHINE LEARNING KILL THE CONTENT WRITER?
In 2016, a sci-fi novel, rather unimaginatively named 'The Day a Computer Writes a Novel' and co-created with machine learning by Hitoshi Matsubara and his team at Future University Hakodate, was an entry for the Nikkei Hoshi Shinichi Literary Awards.
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