Brands and businesses can leverage technology to create engaging content as part of their strategy to build a better customer experience.
Leading in this world is suddenly much harder. Our organisations face climate change, the generation divide, Industry 4 and the movement for ESG (environment, social and governance). The pandemic has made us all realise how much challenge is ahead.
Brand equity is the perception of a brand by the consumer. Positive brand equity means that people think highly of that particular brand because it creates value and positive experiences for them.
With content overload a sign of our times, how do you ensure 'thumb-stopping', shareworthy content for your brand? One easy hack is to make sure the content is dynamic, visually rich and – most important – interactive!
As a Content Marketing Agency, we at The Information Company (TIC) have been creating internal and external communication for some of India's top businesses for over two decades.
In a digital-first world, content is at the core of increasing brand discoverability, enhancing brand authority, taking your brand to a larger audience and building trust.
Internal Communications has taken on a strategic avatar ever since Covid-19 hit the world, impacting health, economy and the social fabric of over 160 countries.
It has been more than a year of Work-from-Home (WFH) for many of us. Yet the idea isn’t something that most corporate employees are getting better at. Rather, the extended periods of isolation and lockdowns have been taking a greater toll on physical and mental health.
This content creator’s grief about the brief is an explainer for project managers on why Getting the Brief Right is All-Important. Project managers, please note!
All businesses, large or small, need to create content to tell their brand story to consumers.
As the world changes, so does communication! And faster than ever in these exciting times of technology-enabled communications.
They say the pen is mightier than the sword. So if you’re a content writer, it’s always a good idea to keep a few things in mind before you wield your power with words.
Hashtags are a great way to increase your Instagram followers. And if you have a proper hashtag strategy in place, it helps you reach the ideal audience for your brand
Empathetic, intuitive messaging by senior leadership can galvanise and inspire internal as well as external stakeholders
According to the International Telecommunications Union’s estimates in 2019, more than 50 per cent of the world’s population was online. The figure has increased drastically this year due to the Coronavirus pandemic.
In the age of social media, it’s every brand’s dream to ‘go viral’. And amongst the many platforms available today, Twitter continues to be one of the most popular.
There has been a lot of interest in our work on sustainability communication. While our earlier blog focused on the What, Why and How of sustainability communication, this week, we’re following up with more examples of good storytelling in the sustainability space.
Technology has fueled digital marketing. But is there a space for creativity and innovation beyond technology?
Working from home can be a disorienting experience for most people accustomed to being around their colleagues in the office. A simple task of walking across and reaching out to someone at work becomes a tedious affair when done over the phone or a video call
The World Wide Web transformed the way we publish and consume information. Mixing and matching text with images, videos and other media was one of the innovations that came with it.
While the Covid-19 crisis has impacted organisations across the globe, it has also brought sustainability to the fore of business strategy discussions.
‘Your company has made a 400-million-dollar acquisition’ screams a link in a mail marked to all employees. You yawn and click ‘Back to inbox’. The next day, you see a bright image of your CEO proclaiming “It’s a fantastic acquisition!” from a neat cover of a brightly-packaged digital magazine. You swipe to open the magazine on your smartphone.
Given the pace at which web design changes, you might find that you need to get your website redesigned sooner than expected. After all, your website is a crucial business tool and will need to keep up with changing Internet algorithms and shifts in user behaviour.
The whole world is in flux, thanks to the coronavirus. The pandemic is going to play a pivotal role on the world stage and global economies for years. Business entities have to take that into consideration in all their communication. New content that addresses customers, channel partners, investors, stakeholders is the need of the hour.
Millennials – the generation that wants it all and wants it now! They are in their prime, have the spending power, choose job satisfaction over job security, choose passion over practicality, love their pets and pet videos and choose innovation over convention. Now when such are their quirks, how do you create content that speaks to them?
Covid-19 and the lockdown knocked most companies on the back foot. There was a rush of communication to keep employees informed.
Even as corporate India faces its biggest challenge since GFC-2008, focused updates and positive communiqués can play vital role in mobilizing teams, reassuring stakeholders
This started out as a typical blog on internal communications. But things changed completely when we were caught in the grip of the world’s biggest disaster — impacting the health, economy and social fabric of over 160 countries — as Covid-19 showed its ugly teeth along with its pretty crown-like projections.
There comes a time when almost everyone struggles with fresh ideas and themes for content. Marketers who use content to drive engagement on social media face this challenge day in and day out. The answer doesn’t lie in churning out new ideas alone. Let’s face it. There’s only so far you can go with that approach, no matter how passionate and creative you are.
Why is Netflix being hailed as one of the most successful content marketers of all time? Not because of its fan-friendly and funny social posts… not because of its viral-worthy meme campaigns… and not even because of its experiments in moment marketing. It’s because of the vast data engine that it uses to understand its primary business — the AUDIENCE!
In 2016, a sci-fi novel, rather unimaginatively named 'The Day a Computer Writes a Novel' and co-created with machine learning by Hitoshi Matsubara and his team at Future University Hakodate, was an entry for the Nikkei Hoshi Shinichi Literary Awards.
When it comes to translating any piece of communication or a message from one language to another
Leveraging the merits of both print and digital can help brands and businesses connect with consumers more closely than ever before
What is ‘Content marketing’? It’s publishing online content which is not explicitly promotional, right? Yes and no
In this age of social media and instant communication, businesses must constantly engage with their customers across multiple channels
Having a crisis communication plan ready can help organizations to respond effectively and quickly when things go wrong
If you, like most brand owners, are considering doing something around ‘content’ or already into it, there’s a sea of providers out there vying for your attention and money.
From journalism to consumer marketing, artificial intelligence is being used in — and changing the ways of — all kinds of communications today.
Remember how Archimedes ran out of his bathtub and on to the streets screaming Eureka on discovering the law of buoyancy? You probably do, but do you remember what the law of buoyancy is? Probably not.
We’ve been in the business of creating corporate websites for nearly two decades. Our new clients always ask us about our process or approach. So we thought of putting down some pointers.
It was almost 40,000 years ago that cavemen first took a fancy to art — and hand-created the world’s first infographics!