How to Optimize Websites for AI Search Visibility

If you’ve been wondering why some websites show up inside Google’s AI Overview, while others don’t, you’re not alone. It’s the new visibility challenge of 2025, and Answer Engine Optimization (AEO) is right at the center of it.

Over the past few months, our research has focused on understanding how content is selected and cited within AI generated summaries. The key insight is that success doesn’t come from manipulating the system. It comes from creating clear, well-structured, and genuinely useful content that both people and AI can easily interpret.

Takeaway: Your goal isn’t to write for AI. Your goal is to write for people in a way that AI can easily interpret and cite.

Summary: This article walks you through how to make your business website more visible in Google’s AI Overview. The idea is to use simple conversational content, so LLM models can easily find and refer your site in the AI Overviews. Keep your answers clear and short, organize content with simple headings and bullet points, and include references or author bios to build trust. Add schema markup to help AI understand your pages better.

It’s also a good idea to track how often your site gets mentioned in AI summaries and update your content to improve those chances. In short, focus on creating useful, well-structured pages that appeal to both people and AI models. It's a great way to boost your brand’s credibility and visibility as AI driven search becomes more common.

Here’s how you can make that happen:

Answer popular questions clearly and briefly, especially the ones people are asking on Q&A sites.
Organize your content with simple headings and bullet points to make it easy to follow.
Add 1-2 high authority outbound links relevant to your content as a source of reference.
Give internal links via anchor text to your inner pages, which are relevant to the content topic.
Don’t forget to add author bios and trusted sources; this helps build both human trust and domain authority (DA).
Use schema markup like Article schema or HowTo so that AI models understand your content better and connect it to what people are searching for.
Keep an eye on when your site shows up in AI Overviews, and keep improving the pages that get mentioned.

When we implemented this strategy on our client’s blog, it went from being completely overlooked by AI summaries to getting cited 3-4 times in just one month. It did not happen because of good luck, but due to a clear, well-structured, and consistent approach.

Why Does This Matters?

Because AI Overviews are quickly becoming the first place people look when they search online. They ask a question, and AI gives them an answer right away. If your website provides clear and trustworthy answers, you get noticed right inside that summary. It’s not just about getting clicks anymore, it’s about building a digital reputation that AI trusts and highlights.

Key Learnings from this example:

AI tends to sound formal and factual, you fix that by adding human rhythm and voice.
Personal insights are priceless; they instantly differentiate human experience from algorithmic prediction.
Storytelling (even a one-line example) makes your article memorable.
Conversational connectors (“here’s the deal”, “the truth is”, “let’s break it down”) keep readers engaged.
Formatting for the eye (bullets, icons, and short paras) helps both humans and AI extract clarity.

Conclusion:

As AI-driven search continues to evolve, optimizing for AI Overviews (AEO) is becoming essential for every business aiming to stay visible and credible online. At The Information Company (TIC), we help brands create structured, high-quality content that performs effectively in both human and AI-driven search experiences. To learn how your website can gain better visibility in Google’s AI summaries, get in touch with the TIC team today.

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