Under the ‘owned media’ gamut, almost every business today has a website and perhaps a blog too. Brands have been sending out newsletters through emails for years. And e-magazines have almost lost their sheen. In such a cluttered world where owned media is restricted to websites, blogs and newsletters, how can you stand out?
Enter Digital Magazines. An absolutely new and fresh ‘owned media’ approach that gives you a sharp competitive edge. A Digital Magazine adds credibility, tells your stories that are visually rich and memorable, is easy for your audience to access and read, is easy to share across platforms and devices, and most importantly, sets you apart. Not to forget that it strengthens your digital pursuits of discoverability, search rankings, engagement and conversions.
TIC has been a frontrunner in developing cutting-edge Digital Magazines - a seamless combination of content, design and technology that brings your brand alive. We have launched quite a few of such magazines, back-to-back, for leading brands in the last couple of years and our clients and their audiences have simply loved them.
If you are a brand that believes in the power of content marketing, storytelling and digital, our Digimag Platform is just the thing for you. As they say, it isn’t for the faint-hearted!
Here’s an indicative list of the kind of storytelling you can do with our Digimag Platform: