Shubha is the President of The Information Company, a leading digital, content and creative agency based in Mumbai. She is a communication strategist with two decades of rich experience in consulting top corporate brands across verticals and industries. She plays a key role in shaping everything content, creative and digital in the brand and corporate communication space. Her areas of expertise include content strategy and 360-degree communication across digital, social and print. In her 15 years with TIC, she has been one of the main architects of building enduring relationships with key clients such as the Tata, Godrej and Mahindra groups, and in devising strategies for organisational growth.